César San Nicolás-Romera
Biographic Data
| ID | 10216100 |
|---|---|
| NAME | César San Nicolás-Romera |
| GIVEN NAMES | César San |
| FAMILY NAME | Nicolás-Romera |
| SIGNATURE | SAN NICOLÁS-ROMERA C |
| AFFILIATIONS | Universidad de Murcia |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Identidad, Femineidad y Empoderamiento. Una propuesta de análisis publicitario para la campaña “Con Mucho Acento” de Cervezas Cruzcampo (España)
El objeto de esta investigación es analizar la imbricación de los discursos sociales con el fenómeno publicitario y con el resto de los fenómenos de naturaleza axiológica, simbólica e ideológica que aparecen adheridos a él. En el caso que nos ocupa, la discusión sobre identidad, feminidad y empoderamiento sirve de base para presentar un método de análisis que aplicamos, en esta ocasión, a la campaña publicitaria “Con mucho acento” de Cervezas Cru…
Near-Death Experience in Video Games or How Looking Death in the Eyes Can Be a Sales Concept
Death is common in video games and one of the key elements to achieve bestseller status. From an anthropological perspective, near-death experience in video games enables the player to encounter familiarity with this uncharted phenomenon through interaction–which is necessary to understand and include it naturally in life from a metaphysical point of view–given the recreationalcommunicative nature of video games and their capacity for creating cu…
La representación publicitaria en el contexto simbólico-tecnológico de la era del acceso
The aim of this article is to develop crucial points in order to analyze and describe the evolution of social and life styles as they expressed in the frame of new technologies. In such context, new technologies operate as a structural base for social representation within the professional and symbolic activity of media, and thus it shows to be a key element in order to understand the role of information, persuasion and entertainment discourses i…
No prominent works on this page.
La representación publicitaria en el contexto simbólico-tecnológico de la era del acceso
The aim of this article is to develop crucial points in order to analyze and describe the evolution of social and life styles as they expressed in the frame of new technologies. In such context, new technologies operate as a structural base for social representation within the professional and symbolic activity of media, and thus it shows to be a key element in order to understand the role of information, persuasion and entertainment discourses i…
Near-Death Experience in Video Games or How Looking Death in the Eyes Can Be a Sales Concept
Death is common in video games and one of the key elements to achieve bestseller status. From an anthropological perspective, near-death experience in video games enables the player to encounter familiarity with this uncharted phenomenon through interaction–which is necessary to understand and include it naturally in life from a metaphysical point of view–given the recreationalcommunicative nature of video games and their capacity for creating cu…
Identidad, Femineidad y Empoderamiento. Una propuesta de análisis publicitario para la campaña “Con Mucho Acento” de Cervezas Cruzcampo (España)
El objeto de esta investigación es analizar la imbricación de los discursos sociales con el fenómeno publicitario y con el resto de los fenómenos de naturaleza axiológica, simbólica e ideológica que aparecen adheridos a él. En el caso que nos ocupa, la discusión sobre identidad, feminidad y empoderamiento sirve de base para presentar un método de análisis que aplicamos, en esta ocasión, a la campaña publicitaria “Con mucho acento” de Cervezas Cru…
Art (3 works) · Computer Science (2 works) · Humanities (2 works) · Philosophy (2 works) · Political science (2 works) · Sociology (2 works) · Advertising and Communication Studies (1 work) · Aesthetics (1 work) · Business (1 work) · Communication and COVID-19 Impact (1 work)