Fashu Yi
Dados Biográficos
| ID | 10217384 |
|---|---|
| NOME | Fashu Yi |
| PRENOMES | Fashu |
| SOBRENOME | Yi |
| ASSINATURA | YI F |
| AFILIAÇÕES | Guangdong Peizheng College |
| ORCID | 0000-0003-0200-5174 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2026 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
How do fandom symbols at music events influence travel intention? A moderated mediation model
Fandom, as a symbol at music events, can elicit positive emotions in spectators and drive valuable consumption. However, few studies have focused on the features of fandom symbols or their marketing effects. This study extends the literature on fandom and music events by investigating the effects of fandom symbols in music events on tourists’ travel intention, based on symbolic interaction theory. Three experiments were conducted to investigate t…
Sem obras proeminentes nesta página.
How do fandom symbols at music events influence travel intention? A moderated mediation model
Fandom, as a symbol at music events, can elicit positive emotions in spectators and drive valuable consumption. However, few studies have focused on the features of fandom symbols or their marketing effects. This study extends the literature on fandom and music events by investigating the effects of fandom symbols in music events on tourists’ travel intention, based on symbolic interaction theory. Three experiments were conducted to investigate t…
Advertising (1 obras) · Computer Science (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Fandom (1 obras) · Media studies (1 obras) · Mediation (1 obras) · Psychology (1 obras) · Social Psychology (1 obras) · Social science (1 obras) · Sociology (1 obras)