Maria Jose Quero-Gervilla
Biographic Data
| ID | 10217393 |
|---|---|
| NAME | Maria Jose Quero-Gervilla |
| GIVEN NAMES | Maria Jose |
| FAMILY NAME | Quero-Gervilla |
| SIGNATURE | QUERO-GERVILLA M J |
| AFFILIATIONS | Universidad de Málaga |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Customer experience management in B2B tourism
This study offers a novel contribution by incorporating the concept of auxiliary service providers (ASPs) into the sharing economy business ecosystem to enhance customer experience management (CXM). The research aims to identify key conditions that facilitate CXM and explore the causal configurations that lead to value co-creation in short-term rentals. A mixed-method approach was employed, combining a focus group, in-depth interviews, and a surv…
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Customer experience management in B2B tourism
This study offers a novel contribution by incorporating the concept of auxiliary service providers (ASPs) into the sharing economy business ecosystem to enhance customer experience management (CXM). The research aims to identify key conditions that facilitate CXM and explore the causal configurations that lead to value co-creation in short-term rentals. A mixed-method approach was employed, combining a focus group, in-depth interviews, and a surv…
Business (1 work) · Business ecosystem (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer advocacy (1 work) · Customer service (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Knowledge management (1 work) · Marketing (1 work)