Thea J Tselepis
Biographic Data
| ID | 10219202 |
|---|---|
| NAME | Thea J Tselepis |
| GIVEN NAMES | Thea J |
| FAMILY NAME | Tselepis |
| SIGNATURE | TSELEPIS T J |
| AFFILIATIONS | University of Johannesburg |
| ORCID | 0000-0001-5990-4571 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Marketing for Survival
The purpose of this paper is to investigate the promotional activities embraced by informal clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging market. Informal micro-enterprises are both income and job-generating alternatives for unemployed people in South Africa’s townships. Recent research has highlighted the need to develop unique marketing strategies to address challenges in emerging markets and help CMMEs…
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Marketing for Survival
The purpose of this paper is to investigate the promotional activities embraced by informal clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging market. Informal micro-enterprises are both income and job-generating alternatives for unemployed people in South Africa’s townships. Recent research has highlighted the need to develop unique marketing strategies to address challenges in emerging markets and help CMMEs…
Business (1 work) · Clothing (1 work) · Economic growth (1 work) · Economics (1 work) · Entrepreneurship Studies and Influences (1 work) · Informal sector (1 work) · Innovation and Socioeconomic Development (1 work) · Marketing (1 work) · Marketing mix (1 work) · Marketing strategy (1 work)