F J H M Verhees
Biographic Data
| ID | 10219215 |
|---|---|
| NAME | F J H M Verhees |
| GIVEN NAMES | F J H M |
| FAMILY NAME | Verhees |
| SIGNATURE | VERHEES F J H M |
| AFFILIATIONS | Wageningen University & Research |
| ORCID | 0000-0002-3250-396X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Market orientation practices of Ethiopian seed producer cooperatives
The practices of market orientation are context-specific. This paper focuses on the concept and practices of market orientation in Ethiopian seed producer cooperatives (SPCs). Based on 44 semi-structured interviews with experts and practitioners (SPC leaders and member farmers), we identify key market orientation elements in the SPCs’ context. Market orientation criteria in the Ethiopian SPC context could meaningfully be grouped into five underly…
Developing Measures of Market Orientation
The purpose of this study is to develop and illustrate a generally applicable approach on how scales for marketing constructs can adequately be developed for application in diverse cultural contexts, and to illustrate the approach in the development of market orientation measurement for seed producer cooperatives (SPCs) context in Ethiopia. Both cross-context comparable items and context-specific items are included. Results show that an instrumen…
No prominent works on this page.
Developing Measures of Market Orientation
The purpose of this study is to develop and illustrate a generally applicable approach on how scales for marketing constructs can adequately be developed for application in diverse cultural contexts, and to illustrate the approach in the development of market orientation measurement for seed producer cooperatives (SPCs) context in Ethiopia. Both cross-context comparable items and context-specific items are included. Results show that an instrumen…
Market orientation practices of Ethiopian seed producer cooperatives
The practices of market orientation are context-specific. This paper focuses on the concept and practices of market orientation in Ethiopian seed producer cooperatives (SPCs). Based on 44 semi-structured interviews with experts and practitioners (SPC leaders and member farmers), we identify key market orientation elements in the SPCs’ context. Market orientation criteria in the Ethiopian SPC context could meaningfully be grouped into five underly…
Business (2 works) · Industrial organization (2 works) · Innovation and Socioeconomic Development (2 works) · Market Orientation (2 works) · Marketing (2 works) · Agricultural Innovations and Practices (1 work) · Competitor analysis (1 work) · Computer Science (1 work) · Cooperative Studies and Economics (1 work) · Customer orientation (1 work)