Chang‐Dae Ham
Biographic Data
| ID | 10219233 |
|---|---|
| NAME | Chang‐Dae Ham |
| GIVEN NAMES | Chang‐Dae |
| FAMILY NAME | Ham |
| SIGNATURE | HAM C D |
| AFFILIATIONS | University of Illinois Urbana-Champaign |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
AI versus Human
Despite the exponential growth of influencer marketing, little research has examined how consumers’ coping mechanism differs with two types of influencers (AI vs. human). Drawing on the persuasion knowledge model, action identification theory, and construal-level theory, we redefined agent knowledge as a core belief that shapes different autonomy perceptions of the influencers. Employing two single-factor between-subject experiments, Study 1 reve…
Avoidance and Acceptance of Native Advertising on Social Media
Despite its growing popularity and importance, little research has been done to understand what mechanism drives consumers to avoid or accept native advertising on social media. This study applied the ideas of consumer social intelligence, persuasion knowledge (PK), and the typology of consumer response strategy to examine how consumers’ naive theory of persuasion is associated with their evaluation of the persuasion, which in turn relates with s…
No prominent works on this page.
Avoidance and Acceptance of Native Advertising on Social Media
Despite its growing popularity and importance, little research has been done to understand what mechanism drives consumers to avoid or accept native advertising on social media. This study applied the ideas of consumer social intelligence, persuasion knowledge (PK), and the typology of consumer response strategy to examine how consumers’ naive theory of persuasion is associated with their evaluation of the persuasion, which in turn relates with s…
AI versus Human
Despite the exponential growth of influencer marketing, little research has examined how consumers’ coping mechanism differs with two types of influencers (AI vs. human). Drawing on the persuasion knowledge model, action identification theory, and construal-level theory, we redefined agent knowledge as a core belief that shapes different autonomy perceptions of the influencers. Employing two single-factor between-subject experiments, Study 1 reve…
Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Persuasion (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Construal level theory (1 work) · Credibility (1 work)