Orville B Tatcho
Biographic Data
| ID | 10220500 |
|---|---|
| NAME | Orville B Tatcho |
| GIVEN NAMES | Orville B |
| FAMILY NAME | Tatcho |
| SIGNATURE | TATCHO O B |
| ORCID | 0000-0001-6010-3704 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Rhetorical Presidency
Narratives in Televised Political Ads
Televised political ads are powerful instruments of campaign communication because they are dominant and ubiquitous repositories of narratives by candidates and their strategists. Using Walter Fisher’s narrative paradigm and Robert Rowland’s narrative approach, this study looks into the use of narratives in 127 political TV ads in the 2016 and 2019 national elections. The discussion is divided into two major sections. First, the study uncovers do…
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Narratives in Televised Political Ads
Televised political ads are powerful instruments of campaign communication because they are dominant and ubiquitous repositories of narratives by candidates and their strategists. Using Walter Fisher’s narrative paradigm and Robert Rowland’s narrative approach, this study looks into the use of narratives in 127 political TV ads in the 2016 and 2019 national elections. The discussion is divided into two major sections. First, the study uncovers do…
The Rhetorical Presidency
Philippine History and Culture (2 works) · Politics (2 works) · Art (1 work) · Discourse analysis (1 work) · Government (linguistics) (1 work) · Law (1 work) · Literature (1 work) · Media studies (1 work) · Media Studies and Communication (1 work) · Narrative (1 work)