Ekaterina Golubkova
Biographic Data
| ID | 10245947 |
|---|---|
| NAME | Ekaterina Golubkova |
| GIVEN NAMES | Ekaterina |
| FAMILY NAME | Golubkova |
| SIGNATURE | GOLUBKOVA E |
| AFFILIATIONS | Ural Federal University |
| ORCID | 0000-0001-7932-7572 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Ambient media in the formation of the social-cultural space image of the city
The article presents a comparative analysis of the perception of ambient media in the social-cultural space of Yekaterinburg (Russia) and Newcastle (United Kingdom), based on the constructive scenario for overcoming the alienation of urban space and adapting to dynamic changes. The authors suggest a definition of ambient media, which includes the following elements: a special form of non-standard advertising communications; precise contextual cor…
No prominent works on this page.
Ambient media in the formation of the social-cultural space image of the city
The article presents a comparative analysis of the perception of ambient media in the social-cultural space of Yekaterinburg (Russia) and Newcastle (United Kingdom), based on the constructive scenario for overcoming the alienation of urban space and adapting to dynamic changes. The authors suggest a definition of ambient media, which includes the following elements: a special form of non-standard advertising communications; precise contextual cor…
Attractiveness (1 work) · City marketing (1 work) · Constructive (1 work) · Digital Marketing and Social Media (1 work) · Discourse Analysis and Cultural Communication (1 work) · Perception (1 work) · Pride (1 work) · Scientific Research and Philosophical Inquiry (1 work)