WU Yan-qin
Biographic Data
| ID | 10246716 |
|---|---|
| NAME | WU Yan-qin |
| GIVEN NAMES | WU |
| FAMILY NAME | Yan-qin |
| SIGNATURE | YAN-QIN W |
| AFFILIATIONS | Guangdong University of Foreign Studies |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Decoding the Mystery Behind the Globalization of Chinese Time-honored Brands -- A Case Analysis of Lao Gan Ma Chili Sauce
Globalization creates a complexly interrelated arena where multiple local differences converge and compete against each other. With respect to its consequent potential impact on various local cultures, Western dominant cultures have been believed as the ultimate destiny for the modernizing cultures under this fast-changing global context, as is more often proved in business where countless companies in developing nations have been keen on learnin…
No prominent works on this page.
Decoding the Mystery Behind the Globalization of Chinese Time-honored Brands -- A Case Analysis of Lao Gan Ma Chili Sauce
Globalization creates a complexly interrelated arena where multiple local differences converge and compete against each other. With respect to its consequent potential impact on various local cultures, Western dominant cultures have been believed as the ultimate destiny for the modernizing cultures under this fast-changing global context, as is more often proved in business where countless companies in developing nations have been keen on learnin…
Business (1 work) · Corporation (1 work) · Economics (1 work) · Globalization (1 work) · History (1 work) · Instinct (1 work) · International Business and FDI (1 work) · Market economy (1 work) · Marketing (1 work) · Sociology (1 work)