S Kadeswaran
Biographic Data
| ID | 10255131 |
|---|---|
| NAME | S Kadeswaran |
| GIVEN NAMES | S |
| FAMILY NAME | Kadeswaran |
| SIGNATURE | KADESWARAN S |
| AFFILIATIONS | PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Determinants of Youth’s Political News Consumption on Social Media
In the digital era, the manner in which individuals access political information has undergone significant transformation, with social media platforms emerging as the primary source for individuals aged 18–30 years. This study employs an expanded technology acceptance model (TAM) to investigate how factors, such as perceived usefulness, perceived ease of use, trust in platforms, and digital literacy, influence the political news consumption habit…
Social Media Marketing Redefined
Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…
Investigating Online Game Addiction
The study investigates game addiction by using the design elements of Online video games through the player engagement model, The study explores the motive of the addicted behaviour of gamers and finding the association between game addiction and game design elements standardised by game creators. The study utilizes a quantitative methodology, and gathered data from 309 samples through questionnaires focusing on their engagement with game design …
Fathom Out the Nuances of Social Media Literacy and Its Practical Allusions to Misinformation – A Review
Digital media has become an integral part of our daily lives, connecting people from all around the world in a matter of seconds. In recent years, social media has revolutionized the flow of information and helped people to connect, share, and discuss things at their fingertips. However, this rapid exchange of information has also given rise to a concerning phenomenon – the spread of misinformation. "Misinformation" has led to a wide range of neg…
No prominent works on this page.
Investigating Online Game Addiction
The study investigates game addiction by using the design elements of Online video games through the player engagement model, The study explores the motive of the addicted behaviour of gamers and finding the association between game addiction and game design elements standardised by game creators. The study utilizes a quantitative methodology, and gathered data from 309 samples through questionnaires focusing on their engagement with game design …
Fathom Out the Nuances of Social Media Literacy and Its Practical Allusions to Misinformation – A Review
Digital media has become an integral part of our daily lives, connecting people from all around the world in a matter of seconds. In recent years, social media has revolutionized the flow of information and helped people to connect, share, and discuss things at their fingertips. However, this rapid exchange of information has also given rise to a concerning phenomenon – the spread of misinformation. "Misinformation" has led to a wide range of neg…
Determinants of Youth’s Political News Consumption on Social Media
In the digital era, the manner in which individuals access political information has undergone significant transformation, with social media platforms emerging as the primary source for individuals aged 18–30 years. This study employs an expanded technology acceptance model (TAM) to investigate how factors, such as perceived usefulness, perceived ease of use, trust in platforms, and digital literacy, influence the political news consumption habit…
Social Media Marketing Redefined
Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…
Social media (3 works) · Computer Science (2 works) · Literacy (2 works) · Misinformation (2 works) · Misinformation and Its Impacts (2 works) · Psychology (2 works) · Social Media and Politics (2 works) · Addiction (1 work) · AI in Service Interactions (1 work) · Computer security (1 work)