Kumar Deepak Raja
Biographic Data
| ID | 10255402 |
|---|---|
| NAME | Kumar Deepak Raja |
| GIVEN NAMES | Kumar Deepak |
| FAMILY NAME | Raja |
| SIGNATURE | RAJA K D |
| AFFILIATIONS | Central University of South Bihar |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Unveiling Patterns in Customer Relationship Management & Market Campaign Literature
The swift evolution of corporate practices in the digital age has heightened the significance of Customer Relationship Management (CRM) and marketing initiatives in promoting customer-centric tactics. This research utilizes a bibliometric analysis of literature pertaining to CRM and marketing campaigns, drawing on data from the Elsevier Scopus database (2000–2024). The research reveals significant patterns and emerging topics at the junction of v…
No prominent works on this page.
Unveiling Patterns in Customer Relationship Management & Market Campaign Literature
The swift evolution of corporate practices in the digital age has heightened the significance of Customer Relationship Management (CRM) and marketing initiatives in promoting customer-centric tactics. This research utilizes a bibliometric analysis of literature pertaining to CRM and marketing campaigns, drawing on data from the Elsevier Scopus database (2000–2024). The research reveals significant patterns and emerging topics at the junction of v…
Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Relationship Management (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work)