Sarwar M Azhar
Biographic Data
| ID | 10259809 |
|---|---|
| NAME | Sarwar M Azhar |
| GIVEN NAMES | Sarwar M |
| FAMILY NAME | Azhar |
| SIGNATURE | AZHAR S M |
| AFFILIATIONS | University of Nottingham |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The Drivers of Brand Equity
This study is aimed to investigate the relationship between brand image, brand trust, brand satisfaction and brand equity. The study is based on primary data collected through questionnaire-based survey. Convenient sampling technique is used and a sample of 278 was selected in this study. Reliability and normality test (Cronbach Alpha = 0.674; significant values of Kolmogorov-Smirnov and Shapiro-Wilk) were used prior to the testing of hypothesis.…
No prominent works on this page.
The Drivers of Brand Equity
This study is aimed to investigate the relationship between brand image, brand trust, brand satisfaction and brand equity. The study is based on primary data collected through questionnaire-based survey. Convenient sampling technique is used and a sample of 278 was selected in this study. Reliability and normality test (Cronbach Alpha = 0.674; significant values of Kolmogorov-Smirnov and Shapiro-Wilk) were used prior to the testing of hypothesis.…
Advertising (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand Image (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cronbach's alpha (1 work) · Customer Service Quality and Loyalty (1 work) · Descriptive statistics (1 work) · Digital Marketing and Social Media (1 work)