Luis Alberto Barreiro Pousa
Biographic Data
| ID | 10279437 |
|---|---|
| NAME | Luis Alberto Barreiro Pousa |
| GIVEN NAMES | Luis Alberto Barreiro |
| FAMILY NAME | Pousa |
| SIGNATURE | POUSA L A B |
| AFFILIATIONS | University of Havana |
| ORCID | 0000-0002-2926-9228 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Cultural and Creative Industries and Private Entrepreneurship in Cuba
Culture cannot be removed from economic progress because it has an impact on a country’s economy, as an opportunity for development and diversification, or production being vital for many countries, especially developing ones, not only in terms of growth but in job creation too. In Cuba, the debate regarding culture’s contribution to development is not new, and the economics of culture has been studied by academia. However, the inclusion of the c…
Macro-social marketing for health
The macro-environment in which social marketing is practised is an important factor in how it is structured and practiced, as well as its effectiveness. This paper analyses Cuban practices aimed at encouraging health behaviour change from a social marketing perspective. We utilise the case study method to assess the key social marketing dimensions of three health promotion programmes (tobacco, tuberculosis and AIDS) in Cuba. Each case is assessed…
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Macro-social marketing for health
The macro-environment in which social marketing is practised is an important factor in how it is structured and practiced, as well as its effectiveness. This paper analyses Cuban practices aimed at encouraging health behaviour change from a social marketing perspective. We utilise the case study method to assess the key social marketing dimensions of three health promotion programmes (tobacco, tuberculosis and AIDS) in Cuba. Each case is assessed…
Cultural and Creative Industries and Private Entrepreneurship in Cuba
Culture cannot be removed from economic progress because it has an impact on a country’s economy, as an opportunity for development and diversification, or production being vital for many countries, especially developing ones, not only in terms of growth but in job creation too. In Cuba, the debate regarding culture’s contribution to development is not new, and the economics of culture has been studied by academia. However, the inclusion of the c…
Advertising and Communication Studies (1 work) · Business (1 work) · Business, Education, Mathematics Research (1 work) · Communication and COVID-19 Impact (1 work) · Creative destruction (1 work) · Creative economy (1 work) · Creative industries (1 work) · Cuban History and Society (1 work) · Cultural Industries and Urban Development (1 work) · Entrepreneurship (1 work)