María Galmes-Cerezo
Biographic Data
| ID | 1028027 |
|---|---|
| NAME | María Galmes-Cerezo |
| GIVEN NAMES | María |
| FAMILY NAME | Galmes-Cerezo |
| SIGNATURE | GALMES-CEREZO M |
| AFFILIATIONS | Universidad Complutense de Madrid |
| ORCID | 0000-0002-1520-3703 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
A Holistic and Multidimensional Methodology Proposal for a Persona with Total Visual Impairment Archetype on the Web
The web was conceived in 1997 with the goal of universal accessibility. However, it still presents obstacles for users with diverse abilities. Although interactions in digital environments have improved the quality of life for many people, they remain a source of limitations and frustrations, up to twice as much for users with total visual impairment, which is commonly known as blindness. This article emphasizes the need to provide designers and …
La percepción de las familias sobre el juego de azar online factores de riesgo asociados a los menores
El objeto del artículo se centra en analizar la influencia de diversos factores demográficos y del hogar, así como de opinión sobre la publicidad y legislación, en la percepción de las familias sobre el riesgo del juego online en el colectivo de jóvenes y menores. Para ello, se ha realizado un estudio cuantitativo a través de encuesta a 591 individuos, representantes de los hogares españoles. Como resultado se identifica el perfil de los segmento…
Digital vulnerability in young people: Gender, age and online participation patterns
While the Internet is an important social environment, it can also be a devastating place with negative consequences for young people’s psychological well-being. This study examined associations among sociodemographic factors with patterns of participation in online activities such as gambling, betting, online shopping, videogames and eGames. A chi-square-test, Mann-Whitney U-test and multivariate correspondence analysis of an online survey admin…
Young People’s Perception of the Danger of Risky Online Activities: Behaviours, Emotions and Attitudes Associated with Their Digital Vulnerability
Digital leisure has become the main reason young people make use of the Internet and social media. Previous research shows the danger of certain activities in the online environment. Of particular concern are those of a recreational nature, which are more socially accepted by young people; among them one can find: online gambling and betting, online shopping and eGames, and the consumption of content on social media. This study aims to identify t…
Autorregulación en las plataformas de juego de azar online. Estrategias de marketing y responsabilidad social ante los jóvenes: Estrategias de marketing y responsabilidad social ante los jóvenes
Ante la expansión del juego de azar online los agentes implicados están buscando fórmulas para minimizar el riesgo para los jóvenes, que son especialmente vulnerables. El estudio de caso múltiple, que analiza las plataformas web de seis operadores de apuestas, determina que todas incluyen microsites y aplicaciones de juego responsable, que presentan diferencias significativas en la calidad de la experiencia de juego responsable del segmento joven…
La creación de eventos integrados: El caso Cervezas Victoria en el Carnaval de Málaga
Los eventos se han convertido en la mejor forma de acercarse a los consumidores y usuarios de marcas. En la presente investigación se exponen los antecedentes y la metodología sobre la creación de eventos integrados, propuesta por Galmés y Argudo (2016) así como la evolución de las estrategias de comunicación de marketing hacia la integración de canales y la creación de experiencias. Se pretende exponer dicha tendencia a través del ejemplo del ca…
Advertising from the perspective of festivals: The present and future of commercial communication in the categories of awards (2013-2014)
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
Los servicios audiovisuales por Internet de las universidades españolas: Estudio de las dimensiones unidireccionales e interactivas
Audiovisual services for IP networks are now fully consolidated. The opportunities that could provide an Internet audiovisual channel are very interesting for universities. We analyze audiovisual web services from a significant number of spanish universities, in search of the interactive and unidirectional level of their capabilities. With this general aim it is proposed a quantitative analysis model that provides comparable values in each of the…
Advertising from the perspective of festivals: The present and future of commercial communication in the categories of awards (2013-2014)
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
No prominent works on this page.
Advertising from the perspective of festivals: The present and future of commercial communication in the categories of awards (2013-2014)
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
Los servicios audiovisuales por Internet de las universidades españolas: Estudio de las dimensiones unidireccionales e interactivas
Audiovisual services for IP networks are now fully consolidated. The opportunities that could provide an Internet audiovisual channel are very interesting for universities. We analyze audiovisual web services from a significant number of spanish universities, in search of the interactive and unidirectional level of their capabilities. With this general aim it is proposed a quantitative analysis model that provides comparable values in each of the…
Advertising from the perspective of festivals: The present and future of commercial communication in the categories of awards (2013-2014)
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
La creación de eventos integrados: El caso Cervezas Victoria en el Carnaval de Málaga
Los eventos se han convertido en la mejor forma de acercarse a los consumidores y usuarios de marcas. En la presente investigación se exponen los antecedentes y la metodología sobre la creación de eventos integrados, propuesta por Galmés y Argudo (2016) así como la evolución de las estrategias de comunicación de marketing hacia la integración de canales y la creación de experiencias. Se pretende exponer dicha tendencia a través del ejemplo del ca…
Autorregulación en las plataformas de juego de azar online. Estrategias de marketing y responsabilidad social ante los jóvenes: Estrategias de marketing y responsabilidad social ante los jóvenes
Ante la expansión del juego de azar online los agentes implicados están buscando fórmulas para minimizar el riesgo para los jóvenes, que son especialmente vulnerables. El estudio de caso múltiple, que analiza las plataformas web de seis operadores de apuestas, determina que todas incluyen microsites y aplicaciones de juego responsable, que presentan diferencias significativas en la calidad de la experiencia de juego responsable del segmento joven…
Digital vulnerability in young people: Gender, age and online participation patterns
While the Internet is an important social environment, it can also be a devastating place with negative consequences for young people’s psychological well-being. This study examined associations among sociodemographic factors with patterns of participation in online activities such as gambling, betting, online shopping, videogames and eGames. A chi-square-test, Mann-Whitney U-test and multivariate correspondence analysis of an online survey admin…
Young People’s Perception of the Danger of Risky Online Activities: Behaviours, Emotions and Attitudes Associated with Their Digital Vulnerability
Digital leisure has become the main reason young people make use of the Internet and social media. Previous research shows the danger of certain activities in the online environment. Of particular concern are those of a recreational nature, which are more socially accepted by young people; among them one can find: online gambling and betting, online shopping and eGames, and the consumption of content on social media. This study aims to identify t…
A Holistic and Multidimensional Methodology Proposal for a Persona with Total Visual Impairment Archetype on the Web
The web was conceived in 1997 with the goal of universal accessibility. However, it still presents obstacles for users with diverse abilities. Although interactions in digital environments have improved the quality of life for many people, they remain a source of limitations and frustrations, up to twice as much for users with total visual impairment, which is commonly known as blindness. This article emphasizes the need to provide designers and …
La percepción de las familias sobre el juego de azar online factores de riesgo asociados a los menores
El objeto del artículo se centra en analizar la influencia de diversos factores demográficos y del hogar, así como de opinión sobre la publicidad y legislación, en la percepción de las familias sobre el riesgo del juego online en el colectivo de jóvenes y menores. Para ello, se ha realizado un estudio cuantitativo a través de encuesta a 591 individuos, representantes de los hogares españoles. Como resultado se identifica el perfil de los segmento…
Art (4 works) · Computer Science (4 works) · Geography (4 works) · Humanities (4 works) · Political science (4 works) · The Internet (4 works) · World Wide Web (4 works) · Advertising (3 works) · Business (3 works) · Digital Marketing and Social Media (3 works)