Shyi Nian Ong
Biographic Data
| ID | 10280527 |
|---|---|
| NAME | Shyi Nian Ong |
| GIVEN NAMES | Shyi Nian |
| FAMILY NAME | Ong |
| SIGNATURE | ONG S N |
| AFFILIATIONS | University of Malaya |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The Challenges While Conducting Ethnography Research among Minority Ethnicities in the Malaysian Context
Ethnography is a qualitative technique researchers use to study people in their own environment through participant observation and face-to-face interviewing. It involves witnessing and/or interacting with the participants in their natural settings, in their cultural context, and then creating a narrative description of that culture against a theoretical background. Ethnography is applied in various social sciences. It is challenging and has many…
A Semantic Analysis of Blends in Promotional Advertisements During the 2021 Chinese New Year in Malaysia
This paper presents the word-formation of blending in promotional advertisements, specifically for Chinese New Year celebrations in Malaysia. Blending is a process that combines two or three parts of source words (SWs) which either one has shortened infuse and/or where there is a phonological or graphic overlap of source words (e.g., moo-tastic moo + fantastic, and Ox-picious Ox🐂+ auspicious). These kinds of words describe a new invention or…
The Next Normal Terminologies in Malaysia
This paper analysed the Morphological Landscape in the perceptibility and prominence of word formation on commercial and public signs in the digital platforms during the next normal in Malaysia. The surge of new terminologies accompanying the next normal created new lexical and sociolinguistic changes that have become part of our lives. It can’t be denied that many Malaysians are having problems understanding the new terms used in digital platfor…
No prominent works on this page.
The Next Normal Terminologies in Malaysia
This paper analysed the Morphological Landscape in the perceptibility and prominence of word formation on commercial and public signs in the digital platforms during the next normal in Malaysia. The surge of new terminologies accompanying the next normal created new lexical and sociolinguistic changes that have become part of our lives. It can’t be denied that many Malaysians are having problems understanding the new terms used in digital platfor…
The Challenges While Conducting Ethnography Research among Minority Ethnicities in the Malaysian Context
Ethnography is a qualitative technique researchers use to study people in their own environment through participant observation and face-to-face interviewing. It involves witnessing and/or interacting with the participants in their natural settings, in their cultural context, and then creating a narrative description of that culture against a theoretical background. Ethnography is applied in various social sciences. It is challenging and has many…
A Semantic Analysis of Blends in Promotional Advertisements During the 2021 Chinese New Year in Malaysia
This paper presents the word-formation of blending in promotional advertisements, specifically for Chinese New Year celebrations in Malaysia. Blending is a process that combines two or three parts of source words (SWs) which either one has shortened infuse and/or where there is a phonological or graphic overlap of source words (e.g., moo-tastic moo + fantastic, and Ox-picious Ox🐂+ auspicious). These kinds of words describe a new invention or…
Computer Science (2 works) · English Language Learning and Teaching (2 works) · Linguistics (2 works) · Psychology (2 works) · Sociology (2 works) · Acronym (1 work) · Advertising (1 work) · Anthropology (1 work) · Educational Methods and Technology (1 work) · Employability (1 work)