Arif Surya Kusuma
Biographic Data
| ID | 10283769 |
|---|---|
| NAME | Arif Surya Kusuma |
| GIVEN NAMES | Arif Surya |
| FAMILY NAME | Kusuma |
| SIGNATURE | KUSUMA A S |
| AFFILIATIONS | Muhammadiyah University of Surakarta |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Reception of Fintech Lending Advertisements by Young Age Audiences in Indoensia
This study examines how productive-age audiences in Indonesia perceive Fintech Lending advertisements, with a focus on gender portrayal and consumption behavior. Advertisements have the power to either challenge or reinforce societal gender stereotypes. Employing Stuart Hall's reception analysis theory, which includes encoding and decoding stages, this qualitative research engaged eight informants chosen through purposive sampling. Data were anal…
No prominent works on this page.
Reception of Fintech Lending Advertisements by Young Age Audiences in Indoensia
This study examines how productive-age audiences in Indonesia perceive Fintech Lending advertisements, with a focus on gender portrayal and consumption behavior. Advertisements have the power to either challenge or reinforce societal gender stereotypes. Employing Stuart Hall's reception analysis theory, which includes encoding and decoding stages, this qualitative research engaged eight informants chosen through purposive sampling. Data were anal…
Financial Literacy and Behavior (1 work) · FinTech, Crowdfunding, Digital Finance (1 work) · Focus group (1 work) · Health, Technology, Consumer Behavior (1 work) · Nonprobability sampling (1 work) · Qualitative analysis (1 work) · Qualitative research (1 work)