France Leclerc
Biographic Data
| ID | 102869 |
|---|---|
| NAME | France Leclerc |
| GIVEN NAMES | France |
| FAMILY NAME | Leclerc |
| SIGNATURE | LECLERC F |
| AFFILIATIONS | Massachusetts Institute of Technology |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 72 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1988 |
| LATEST PUBLICATION YEAR | 1998 |
| H-INDEX | 3 |
Will Products Look More Attractive When Presented Separately Or Together
This research examines whether each of two different options of comparable overall quality will be perceived more positively when presented in isolation and evaluated separately (separate evaluation) or when juxtaposed and evaluated side by side (joint evaluation). Six studies, involving either judgment or choice as the dependent variable, reveal a general principle: If the focal options are already attractive (relative to their natural reference…
Waiting Time and Decision Making
Time is a resource. As such, consumers have to make decisions regarding their use of time in the purchase and consumption of goods and services. Using prospect theory and mental accounting as theoretical frameworks, this article investigates whether consumers treat time like money when they make decisions. In a series of studies, we found that the value of consumers' time is not constant but depends on contextual characteristics of the decision s…
Intrusions into waiting lines
Four experiments tested whether a waiting line should be viewed as a social system with norms, roles, and obligations for queuers or whether behavior in a queue can be explained solely by individuals' personal interests and cost versus benefit calculations. The 1st 3 studies demonstrated that Ss were more likely to respond to an intruder than to aservice provider who interrupts the service for a specific amount of time even though waiting costs w…
Characteristics of Successful Product Information Programs
A review of 28 field‐tested product information programs for consumers revealed the characteristics that distinguish successful from unsuccessful programs. Success in changing purchase or consumption behavior was associated with increases in information benefits and decreases in processing effort. Greater intensity of consumer participation in a program, such as through personal goal setting, also was associated with higher success rates. In cont…
Sex Typing and Consumer Behavior
Using the context of advertising, packaging, and consumer choice, three experiments were conducted to test the predictions of gender schema theory that gender-schematic (sex-typed) individuals and gender-aschematic (non-sex-typed) individuals differ in the way they process and evaluate information related to gender. Results indicated strong sex effects, but the predicted sex-type effects were not obtained
Waiting Time and Decision Making
Time is a resource. As such, consumers have to make decisions regarding their use of time in the purchase and consumption of goods and services. Using prospect theory and mental accounting as theoretical frameworks, this article investigates whether consumers treat time like money when they make decisions. In a series of studies, we found that the value of consumers' time is not constant but depends on contextual characteristics of the decision s…
Will Products Look More Attractive When Presented Separately Or Together
This research examines whether each of two different options of comparable overall quality will be perceived more positively when presented in isolation and evaluated separately (separate evaluation) or when juxtaposed and evaluated side by side (joint evaluation). Six studies, involving either judgment or choice as the dependent variable, reveal a general principle: If the focal options are already attractive (relative to their natural reference…
Intrusions into waiting lines
Four experiments tested whether a waiting line should be viewed as a social system with norms, roles, and obligations for queuers or whether behavior in a queue can be explained solely by individuals' personal interests and cost versus benefit calculations. The 1st 3 studies demonstrated that Ss were more likely to respond to an intruder than to aservice provider who interrupts the service for a specific amount of time even though waiting costs w…
Sex Typing and Consumer Behavior
Using the context of advertising, packaging, and consumer choice, three experiments were conducted to test the predictions of gender schema theory that gender-schematic (sex-typed) individuals and gender-aschematic (non-sex-typed) individuals differ in the way they process and evaluate information related to gender. Results indicated strong sex effects, but the predicted sex-type effects were not obtained
Characteristics of Successful Product Information Programs
A review of 28 field‐tested product information programs for consumers revealed the characteristics that distinguish successful from unsuccessful programs. Success in changing purchase or consumption behavior was associated with increases in information benefits and decreases in processing effort. Greater intensity of consumer participation in a program, such as through personal goal setting, also was associated with higher success rates. In cont…
Sex Typing and Consumer Behavior
Using the context of advertising, packaging, and consumer choice, three experiments were conducted to test the predictions of gender schema theory that gender-schematic (sex-typed) individuals and gender-aschematic (non-sex-typed) individuals differ in the way they process and evaluate information related to gender. Results indicated strong sex effects, but the predicted sex-type effects were not obtained
Characteristics of Successful Product Information Programs
A review of 28 field‐tested product information programs for consumers revealed the characteristics that distinguish successful from unsuccessful programs. Success in changing purchase or consumption behavior was associated with increases in information benefits and decreases in processing effort. Greater intensity of consumer participation in a program, such as through personal goal setting, also was associated with higher success rates. In cont…
Intrusions into waiting lines
Four experiments tested whether a waiting line should be viewed as a social system with norms, roles, and obligations for queuers or whether behavior in a queue can be explained solely by individuals' personal interests and cost versus benefit calculations. The 1st 3 studies demonstrated that Ss were more likely to respond to an intruder than to aservice provider who interrupts the service for a specific amount of time even though waiting costs w…
Waiting Time and Decision Making
Time is a resource. As such, consumers have to make decisions regarding their use of time in the purchase and consumption of goods and services. Using prospect theory and mental accounting as theoretical frameworks, this article investigates whether consumers treat time like money when they make decisions. In a series of studies, we found that the value of consumers' time is not constant but depends on contextual characteristics of the decision s…
Will Products Look More Attractive When Presented Separately Or Together
This research examines whether each of two different options of comparable overall quality will be perceived more positively when presented in isolation and evaluated separately (separate evaluation) or when juxtaposed and evaluated side by side (joint evaluation). Six studies, involving either judgment or choice as the dependent variable, reveal a general principle: If the focal options are already attractive (relative to their natural reference…
Computer Science (5 works) · Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Business (2 works) · Economics (2 works) · Social Psychology (2 works) · Actuarial science (1 work) · Advanced Queuing Theory Analysis (1 work) · Attractiveness (1 work) · Computer network (1 work)