Rumyana Todorova
Biographic Data
| ID | 10294518 |
|---|---|
| NAME | Rumyana Todorova |
| GIVEN NAMES | Rumyana |
| FAMILY NAME | Todorova |
| SIGNATURE | TODOROVA R |
| AFFILIATIONS | Shumen University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Representations of Reality in the Demarcation Zone Between Reason and Sensation in English and Bulgarian Language Advertising Discourse
The paper deals with different representations of reality in the demarcation zone between reason and sensation in English and Bulgarian language advertising discourse. On the one hand, there exists an explicit requirement for advertising agents to describe the object of attention in a way which is nearest to the truth and the real world. On the other hand, text producers have to use enticing and sensational verbal and nonverbal means of expressin…
Metaphoric Transfer of Knowledge, Cultural Experiences and Social Practices in English Language Advertising Discourse
The paper deals with metaphoric transfer of knowledge in English advertising discourse based on two- and cross-domain mappings referring to cultural conceptualisations of the world. On the one hand, text producers’ awareness of social events, as well as of people’s experiences and practices helps them in the construction of advertisements in the most intriguing and sensational way. On the other hand, text receivers are provoked and tempted by the…
Disparities in the Multimodal Representation of Information in English and Bulgarian Language Food Advertisements
The paper deals with various ways of presenting information in the verbal and the nonverbal components of British and Bulgarian food advertisements in a number of inconsistent and discrepant manifestations which provoke wrong guesses, hypotheses and presuppositions on part of text receivers and make them change the latters' own axis of orientation and direction of thought as the narrative develops. These manipulative techniques on part of adverti…
Anticipatory mechanisms and techniques in… Bulgarian and British ads and their applications in the English language classroom
The paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and images of behaviour, values and beliefs. Some suggestions for activities with these texts are presented in support of the issues discussed
No prominent works on this page.
Anticipatory mechanisms and techniques in… Bulgarian and British ads and their applications in the English language classroom
The paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and images of behaviour, values and beliefs. Some suggestions for activities with these texts are presented in support of the issues discussed
Representations of Reality in the Demarcation Zone Between Reason and Sensation in English and Bulgarian Language Advertising Discourse
The paper deals with different representations of reality in the demarcation zone between reason and sensation in English and Bulgarian language advertising discourse. On the one hand, there exists an explicit requirement for advertising agents to describe the object of attention in a way which is nearest to the truth and the real world. On the other hand, text producers have to use enticing and sensational verbal and nonverbal means of expressin…
Metaphoric Transfer of Knowledge, Cultural Experiences and Social Practices in English Language Advertising Discourse
The paper deals with metaphoric transfer of knowledge in English advertising discourse based on two- and cross-domain mappings referring to cultural conceptualisations of the world. On the one hand, text producers’ awareness of social events, as well as of people’s experiences and practices helps them in the construction of advertisements in the most intriguing and sensational way. On the other hand, text receivers are provoked and tempted by the…
Disparities in the Multimodal Representation of Information in English and Bulgarian Language Food Advertisements
The paper deals with various ways of presenting information in the verbal and the nonverbal components of British and Bulgarian food advertisements in a number of inconsistent and discrepant manifestations which provoke wrong guesses, hypotheses and presuppositions on part of text receivers and make them change the latters' own axis of orientation and direction of thought as the narrative develops. These manipulative techniques on part of adverti…
Linguistics (4 works) · Advertising (3 works) · Bulgarian (3 works) · Business (3 works) · Philosophy (3 works) · Psychology (3 works) · Computer Science (2 works) · Discourse Analysis in Language Studies (2 works) · Language, Metaphor, and Cognition (2 works) · Categorization, perception, and language (1 work)