Meenakshy Pradeep
Biographic Data
| ID | 10296752 |
|---|---|
| NAME | Meenakshy Pradeep |
| GIVEN NAMES | Meenakshy |
| FAMILY NAME | Pradeep |
| SIGNATURE | PRADEEP M |
| AFFILIATIONS | University of the Arts London |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Awareness of sustainability, climate emergency, and generation Z's consumer behaviour in UAE
This research investigates the attitudes and behaviors of Generation Z university students in the UAE towards sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap between the sustainability claims of Generation Z and their actual pro-environmental behavior. The research aims to explore this gap by connecting the study to a Middle Eastern high-street fashion brand. The stu…
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Awareness of sustainability, climate emergency, and generation Z's consumer behaviour in UAE
This research investigates the attitudes and behaviors of Generation Z university students in the UAE towards sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap between the sustainability claims of Generation Z and their actual pro-environmental behavior. The research aims to explore this gap by connecting the study to a Middle Eastern high-street fashion brand. The stu…
Advertising (1 work) · Appeal (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Marketing (1 work) · Political science (1 work) · Population (1 work) · Psychology (1 work)