Khusnul Kotimah Nainggolan
Biographic Data
| ID | 10298827 |
|---|---|
| NAME | Khusnul Kotimah Nainggolan |
| GIVEN NAMES | Khusnul Kotimah |
| FAMILY NAME | Nainggolan |
| SIGNATURE | NAINGGOLAN K K |
| AFFILIATIONS | Malikussaleh University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The Influence of Green Marketing Communication and Brand Credibility through the Mediation of Environmental Attitudes and Moderation of Income Levels on Purchasing Decisions of Green Marketing Product…
The issue of environmental sustainability has become increasingly important, particularly in the context of green product marketing, making it crucial to understand the factors that influence green product purchasing decisions. This study aims to clarify how brand credibility and green marketing communication affect consumer behavior through environmental attitudes and the moderating impact of income levels. Primary data from 300 green product co…
No prominent works on this page.
The Influence of Green Marketing Communication and Brand Credibility through the Mediation of Environmental Attitudes and Moderation of Income Levels on Purchasing Decisions of Green Marketing Product…
The issue of environmental sustainability has become increasingly important, particularly in the context of green product marketing, making it crucial to understand the factors that influence green product purchasing decisions. This study aims to clarify how brand credibility and green marketing communication affect consumer behavior through environmental attitudes and the moderating impact of income levels. Primary data from 300 green product co…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work) · Environmental Sustainability in Business (1 work) · Green Marketing (1 work) · Marketing (1 work) · Mediation (1 work) · Moderation (1 work)