Sirisart Siriyotha
Biographic Data
| ID | 10299256 |
|---|---|
| NAME | Sirisart Siriyotha |
| GIVEN NAMES | Sirisart |
| FAMILY NAME | Siriyotha |
| SIGNATURE | SIRIYOTHA S |
| AFFILIATIONS | Rangsit University |
| ORCID | 0009-0000-5538-6842 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Factors Influencing the Firm Performance of Digital Merchandising Businesses in Thailand
Thailand's national strategy focuses on making the country more competitive by helping modern entrepreneurs succeed both within the country and internationally. This research aims for development a new framework that shows how critical elements like market capabilities, IT capabilities, digitalization, and innovation contribute to the success of digital businesses in Thailand. The study uses a mixed method research, combining an integration of qu…
No prominent works on this page.
Factors Influencing the Firm Performance of Digital Merchandising Businesses in Thailand
Thailand's national strategy focuses on making the country more competitive by helping modern entrepreneurs succeed both within the country and internationally. This research aims for development a new framework that shows how critical elements like market capabilities, IT capabilities, digitalization, and innovation contribute to the success of digital businesses in Thailand. The study uses a mixed method research, combining an integration of qu…
Advertising (1 work) · Business (1 work) · Business and Economic Development (1 work) · Business Strategies and Innovation (1 work) · International Business and FDI (1 work) · Marketing (1 work)