Arlina Nurbaity Lubis
Biographic Data
| ID | 10299322 |
|---|---|
| NAME | Arlina Nurbaity Lubis |
| GIVEN NAMES | Arlina Nurbaity |
| FAMILY NAME | Lubis |
| SIGNATURE | LUBIS A N |
| AFFILIATIONS | Universitas Sumatera Utara |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Examining Generation Z Loyalty in Medan's Fashion Sector Omnichannel
Generation Z's mobile behavior is a challenge for retailers in the fashion industry to provide and create experiences and engagement that will ultimately form loyalty. create experiences and engagement that will ultimately form customer loyalty. customers. The purpose of this study is to examine and analyze experience, customer engagement, and hedonic cultural value orientation in increasing the loyalty of generation Z customers in Medan City. Th…
No prominent works on this page.
Examining Generation Z Loyalty in Medan's Fashion Sector Omnichannel
Generation Z's mobile behavior is a challenge for retailers in the fashion industry to provide and create experiences and engagement that will ultimately form loyalty. create experiences and engagement that will ultimately form customer loyalty. customers. The purpose of this study is to examine and analyze experience, customer engagement, and hedonic cultural value orientation in increasing the loyalty of generation Z customers in Medan City. Th…
Business (1 work) · Business administration (1 work) · Education, Sociology, Communication Studies (1 work) · Generational Differences and Trends (1 work) · Loyalty (1 work) · Marketing (1 work) · Omnichannel (1 work) · SMEs Development and Digital Marketing (1 work)