Beby Karina F Sembiring

Biographic Data

ID10299323
NAMEBeby Karina F Sembiring
GIVEN NAMESBeby Karina F
FAMILY NAMESembiring
SIGNATURESEMBIRING B K F
AFFILIATIONSUniversitas Sumatera Utara
ORCID0000-0002-8066-0337
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2024
H-INDEX0

  • Enhancing Marketing Outcomes with Innovative Indigenous Products

    Open AccessNurul Wardani Lubis, Endang Sulistya Rini et al.ARTICLEJournal of Ecohumanism2024

    The primary aim of this study was to empirically examine the contribution of the Innovative Indigenous Product (IIP) approach in enhancing the marketing performance of MSMEs supported by P3UD in Deli Serdang District, North Sumatra. Through the distribution of questionnaires to 98 MSME participants and the application of Smart-PLS 3.0 for analysis, the results reveal that IIP significantly contributes to the relationship between market orientatio…

  • Examining Generation Z Loyalty in Medan's Fashion Sector Omnichannel

    Open AccessRomindo M Pasaribu, Romindo Pasaribu et al.ARTICLEJournal of Ecohumanism2024

    Generation Z's mobile behavior is a challenge for retailers in the fashion industry to provide and create experiences and engagement that will ultimately form loyalty. create experiences and engagement that will ultimately form customer loyalty. customers. The purpose of this study is to examine and analyze experience, customer engagement, and hedonic cultural value orientation in increasing the loyalty of generation Z customers in Medan City. Th…