Djeimy Kusnaman
Biographic Data
| ID | 10299511 |
|---|---|
| NAME | Djeimy Kusnaman |
| GIVEN NAMES | Djeimy |
| FAMILY NAME | Kusnaman |
| SIGNATURE | KUSNAMAN D |
| AFFILIATIONS | Jenderal Soedirman University |
| ORCID | 0000-0003-3938-1827 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Entrepreneurial Marketing and Marketing Performance in Gen Z Entrepreneurs
This study examines how Generation Z in Indonesia performs in marketing and how factors such as entrepreneurial mindset, social support, self-efficacy, and entrepreneurial marketing influence their resilience. A quantitative survey was conducted in 2024 on 6.1 million Generation Z members, with a sample of 400 respondents selected using the Slovin formula (5% margin of error). Results reveal that entrepreneurial marketing positively impacts self-…
No prominent works on this page.
Entrepreneurial Marketing and Marketing Performance in Gen Z Entrepreneurs
This study examines how Generation Z in Indonesia performs in marketing and how factors such as entrepreneurial mindset, social support, self-efficacy, and entrepreneurial marketing influence their resilience. A quantitative survey was conducted in 2024 on 6.1 million Generation Z members, with a sample of 400 respondents selected using the Slovin formula (5% margin of error). Results reveal that entrepreneurial marketing positively impacts self-…
Business (1 work) · Entrepreneurship (1 work) · Entrepreneurship Studies and Influences (1 work) · Marketing (1 work) · Marketing management (1 work) · Materials Science (1 work)