Natlada Wiseswongsa
Biographic Data
| ID | 10300400 |
|---|---|
| NAME | Natlada Wiseswongsa |
| GIVEN NAMES | Natlada |
| FAMILY NAME | Wiseswongsa |
| SIGNATURE | WISESWONGSA N |
| AFFILIATIONS | Kumoh National Institute of Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The Effect of Message Framing of Other Distribution Channels on Purchase Intention in TV Home Shopping
This study investigates the influence of message framing of other distribution channels on product attitudes and purchase intentions for TV home shopping products. The research explores the mediating effects of perceived quality, perceived price, and persuasion knowledge in relation to message framing and product attitudes. Additionally, it examines the moderating effects of product type (luxury vs. general products). Finally, the study empirical…
No prominent works on this page.
The Effect of Message Framing of Other Distribution Channels on Purchase Intention in TV Home Shopping
This study investigates the influence of message framing of other distribution channels on product attitudes and purchase intentions for TV home shopping products. The research explores the mediating effects of perceived quality, perceived price, and persuasion knowledge in relation to message framing and product attitudes. Additionally, it examines the moderating effects of product type (luxury vs. general products). Finally, the study empirical…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Perception and Purchasing Behavior (1 work) · Customer Service Quality and Loyalty (1 work) · Marketing (1 work) · Product type (1 work) · Psychology (1 work) · Technology Adoption and User Behaviour (1 work)