Carlos J Torelli
Dados Biográficos
| ID | 103237 |
|---|---|
| NOME | Carlos J Torelli |
| PRENOMES | Carlos J |
| SOBRENOME | Torelli |
| ASSINATURA | TORELLI C J |
| AFILIAÇÕES | University of Minnesota |
| ORCID | 0000-0003-2185-7583 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 15 |
| TOTAL DE CITAÇÕES | 173 |
| TOTAL COMO AUTOR | 11 |
| TOTAL COMO EDITOR | 4 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2009 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 7 |
A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications
In recent years, firms’ depictions of some historically underrepresented identities (HUIs) in marketing communications have elicited backlash, while depictions of other HUIs have been more broadly accepted. The present work develops a framework to explain when and why these divergent responses occur. We propose that, while liberals respond positively to the depiction of all HUIs due to their prioritization of the Fairness moral foundation, conser…
Fast Fashion Consumption Signals Low Self-Control
The fast fashion business model has three defining characteristics: high trendiness, high disposability, and unsustainable practices. These characteristics collectively suggest that consumers of fast fashion brands have a short-term focus, which evokes the perception that they lack self-control. A ChatGPT study and six experiments (five preregistered) provide convergent evidence for the effect of fast fashion consumption on perceived self-control…
Culture for Sale
High-profile instances of brands accused of cultural appropriation suggest that even the most prominent brands fail to fully understand the complexities of this phenomenon. This work experimentally unpacks consumer perceptions of cultural appropriation and its impact on brand attitudes and purchase interest. The authors begin by developing and validating a scale for measuring perceptions of cultural appropriation. Next, a series of studies demons…
Consumer Trust
Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer's trust and the…
Building Brands for the Emerging Bicultural Market
Bicultural consumers now represent a third of the US population and are the fastest growing demographic group in the United States. This shift in consumer markets presents a challenge for marketers as they try to design brand strategies to serve this important group. In this article, the authors show that certain types of brands, specifically paradox brands that incorporate contradictory brand meanings, are particularly appealing to bicultural co…
Integrative Responses to Culture Mixing in Brand Name Translations
The present research demonstrates that integrative responses to culture mixing, in the context of Western brand names translated into Chinese, can influence consumer evaluations of the products. Specifically, we examine young, educated Chinese consumers’ evaluations of three types of brand name translation: phonosemantic (culturally mixed), semantic (monocultural), and phonetic (monocultural). Results from two studies show that young, educated Ch…
Advancing Our Understanding of Culture Mixing
Globalization has rendered culture mixing a pervading and overwhelming phenomenon. Culture mixing refers to the coexistence of representative symbols of different cultures in the same space at the same time. It reflects the new paradigm of polyculturalism in the culture and psychology research. The articles in this issue offer nuanced understandings to features of the culture mixing stimuli, personal and situational factors that affect responses …
Redefining Home
In a world of increasing global mobility, we investigate how feelings of cultural distinctiveness—feelings of being different and separated from the surrounding cultural environment—influence consumers’ preferences for brands that symbolize a related cultural group (i.e., a group that is geographically proximal and/or shares sociohistorical and cultural roots with one’s own cultural group). Results from seven studies demonstrate that consumers ex…
Extending Culturally Symbolic Brands
Results from four studies uncover a relatively automatic cultural congruency mechanism that can influence evaluations of culturally charged brand extensions, overriding the impact of perceived fit on extension evaluations. Culturally congruent extensions (i.e., when both the brand and the extension category cue the same cultural schema) were evaluated more favorably than culturally neutral extensions, which in turn were evaluated more favorably t…
Doing Poorly by Doing Good
Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control. A luxury brand’s self-enhancement concept (i.e., dominance over people and resources) is in conflict with the CSR …
Toward a Social Psychology of Globalization
In most parts of the world, globalization has become an unstoppable and potent force that impacts everyday life and international relations. The articles in this issue draw on theoretical insights from diverse perspectives (clinical psychology, consumer research, organizational behavior, political psychology, and cultural psychology) to offer nuanced understanding of individuals’ psychological reactions to globalization in different parts of the …
Exclusionary Reactions to Foreign Cultures
In globalized economies, people often encounter symbols of dissimilar cultures simultaneously. Research on the psychological effects of simultaneous exposure to dissimilar cultures is therefore strategically located at the intersection of globalization, culture, and psychology. In seven experiments, we showed that exposure to a commercial product that embodies symbols of two dissimilar cultures can enhance perceptibility of cultural differences (…
The impact of power on information processing depends on cultural orientation
Culture and concepts of power
Five studies indicate that conceptualizations of power are important elements of culture and serve culturally relevant goals. These studies provide converging evidence that cultures nurture different views of what is desirable and meaningful to do with power. Vertical individualism is associated with a conceptualization of power in personalized terms (i.e., power is for advancing one's personal status and prestige), whereas horizontal collectivis…
Values as predictors of judgments and behaviors
This research makes strides toward reconciling mixed findings in the value-behavior relation by positing that values are abstract representations of ideal end states that are more likely to influence behavior when individuals think abstractly (vs. concretely) and focus on high- (vs. low-) level motivations for interpreting their actions. In 6 experiments, the authors measured the importance of values (or made them salient via a priming procedure)…
Toward a Social Psychology of Globalization
In most parts of the world, globalization has become an unstoppable and potent force that impacts everyday life and international relations. The articles in this issue draw on theoretical insights from diverse perspectives (clinical psychology, consumer research, organizational behavior, political psychology, and cultural psychology) to offer nuanced understanding of individuals’ psychological reactions to globalization in different parts of the …
Exclusionary Reactions to Foreign Cultures
In globalized economies, people often encounter symbols of dissimilar cultures simultaneously. Research on the psychological effects of simultaneous exposure to dissimilar cultures is therefore strategically located at the intersection of globalization, culture, and psychology. In seven experiments, we showed that exposure to a commercial product that embodies symbols of two dissimilar cultures can enhance perceptibility of cultural differences (…
Values as predictors of judgments and behaviors
This research makes strides toward reconciling mixed findings in the value-behavior relation by positing that values are abstract representations of ideal end states that are more likely to influence behavior when individuals think abstractly (vs. concretely) and focus on high- (vs. low-) level motivations for interpreting their actions. In 6 experiments, the authors measured the importance of values (or made them salient via a priming procedure)…
Culture and concepts of power
Five studies indicate that conceptualizations of power are important elements of culture and serve culturally relevant goals. These studies provide converging evidence that cultures nurture different views of what is desirable and meaningful to do with power. Vertical individualism is associated with a conceptualization of power in personalized terms (i.e., power is for advancing one's personal status and prestige), whereas horizontal collectivis…
Extending Culturally Symbolic Brands
Results from four studies uncover a relatively automatic cultural congruency mechanism that can influence evaluations of culturally charged brand extensions, overriding the impact of perceived fit on extension evaluations. Culturally congruent extensions (i.e., when both the brand and the extension category cue the same cultural schema) were evaluated more favorably than culturally neutral extensions, which in turn were evaluated more favorably t…
Doing Poorly by Doing Good
Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control. A luxury brand’s self-enhancement concept (i.e., dominance over people and resources) is in conflict with the CSR …
Advancing Our Understanding of Culture Mixing
Globalization has rendered culture mixing a pervading and overwhelming phenomenon. Culture mixing refers to the coexistence of representative symbols of different cultures in the same space at the same time. It reflects the new paradigm of polyculturalism in the culture and psychology research. The articles in this issue offer nuanced understandings to features of the culture mixing stimuli, personal and situational factors that affect responses …
The impact of power on information processing depends on cultural orientation
Building Brands for the Emerging Bicultural Market
Bicultural consumers now represent a third of the US population and are the fastest growing demographic group in the United States. This shift in consumer markets presents a challenge for marketers as they try to design brand strategies to serve this important group. In this article, the authors show that certain types of brands, specifically paradox brands that incorporate contradictory brand meanings, are particularly appealing to bicultural co…
Culture for Sale
High-profile instances of brands accused of cultural appropriation suggest that even the most prominent brands fail to fully understand the complexities of this phenomenon. This work experimentally unpacks consumer perceptions of cultural appropriation and its impact on brand attitudes and purchase interest. The authors begin by developing and validating a scale for measuring perceptions of cultural appropriation. Next, a series of studies demons…
Integrative Responses to Culture Mixing in Brand Name Translations
The present research demonstrates that integrative responses to culture mixing, in the context of Western brand names translated into Chinese, can influence consumer evaluations of the products. Specifically, we examine young, educated Chinese consumers’ evaluations of three types of brand name translation: phonosemantic (culturally mixed), semantic (monocultural), and phonetic (monocultural). Results from two studies show that young, educated Ch…
Consumer Trust
Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer's trust and the…
Redefining Home
In a world of increasing global mobility, we investigate how feelings of cultural distinctiveness—feelings of being different and separated from the surrounding cultural environment—influence consumers’ preferences for brands that symbolize a related cultural group (i.e., a group that is geographically proximal and/or shares sociohistorical and cultural roots with one’s own cultural group). Results from seven studies demonstrate that consumers ex…
Values as predictors of judgments and behaviors
This research makes strides toward reconciling mixed findings in the value-behavior relation by positing that values are abstract representations of ideal end states that are more likely to influence behavior when individuals think abstractly (vs. concretely) and focus on high- (vs. low-) level motivations for interpreting their actions. In 6 experiments, the authors measured the importance of values (or made them salient via a priming procedure)…
Culture and concepts of power
Five studies indicate that conceptualizations of power are important elements of culture and serve culturally relevant goals. These studies provide converging evidence that cultures nurture different views of what is desirable and meaningful to do with power. Vertical individualism is associated with a conceptualization of power in personalized terms (i.e., power is for advancing one's personal status and prestige), whereas horizontal collectivis…
Toward a Social Psychology of Globalization
In most parts of the world, globalization has become an unstoppable and potent force that impacts everyday life and international relations. The articles in this issue draw on theoretical insights from diverse perspectives (clinical psychology, consumer research, organizational behavior, political psychology, and cultural psychology) to offer nuanced understanding of individuals’ psychological reactions to globalization in different parts of the …
Exclusionary Reactions to Foreign Cultures
In globalized economies, people often encounter symbols of dissimilar cultures simultaneously. Research on the psychological effects of simultaneous exposure to dissimilar cultures is therefore strategically located at the intersection of globalization, culture, and psychology. In seven experiments, we showed that exposure to a commercial product that embodies symbols of two dissimilar cultures can enhance perceptibility of cultural differences (…
The impact of power on information processing depends on cultural orientation
Extending Culturally Symbolic Brands
Results from four studies uncover a relatively automatic cultural congruency mechanism that can influence evaluations of culturally charged brand extensions, overriding the impact of perceived fit on extension evaluations. Culturally congruent extensions (i.e., when both the brand and the extension category cue the same cultural schema) were evaluated more favorably than culturally neutral extensions, which in turn were evaluated more favorably t…
Doing Poorly by Doing Good
Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control. A luxury brand’s self-enhancement concept (i.e., dominance over people and resources) is in conflict with the CSR …
Integrative Responses to Culture Mixing in Brand Name Translations
The present research demonstrates that integrative responses to culture mixing, in the context of Western brand names translated into Chinese, can influence consumer evaluations of the products. Specifically, we examine young, educated Chinese consumers’ evaluations of three types of brand name translation: phonosemantic (culturally mixed), semantic (monocultural), and phonetic (monocultural). Results from two studies show that young, educated Ch…
Advancing Our Understanding of Culture Mixing
Globalization has rendered culture mixing a pervading and overwhelming phenomenon. Culture mixing refers to the coexistence of representative symbols of different cultures in the same space at the same time. It reflects the new paradigm of polyculturalism in the culture and psychology research. The articles in this issue offer nuanced understandings to features of the culture mixing stimuli, personal and situational factors that affect responses …
Redefining Home
In a world of increasing global mobility, we investigate how feelings of cultural distinctiveness—feelings of being different and separated from the surrounding cultural environment—influence consumers’ preferences for brands that symbolize a related cultural group (i.e., a group that is geographically proximal and/or shares sociohistorical and cultural roots with one’s own cultural group). Results from seven studies demonstrate that consumers ex…
Building Brands for the Emerging Bicultural Market
Bicultural consumers now represent a third of the US population and are the fastest growing demographic group in the United States. This shift in consumer markets presents a challenge for marketers as they try to design brand strategies to serve this important group. In this article, the authors show that certain types of brands, specifically paradox brands that incorporate contradictory brand meanings, are particularly appealing to bicultural co…
Culture for Sale
High-profile instances of brands accused of cultural appropriation suggest that even the most prominent brands fail to fully understand the complexities of this phenomenon. This work experimentally unpacks consumer perceptions of cultural appropriation and its impact on brand attitudes and purchase interest. The authors begin by developing and validating a scale for measuring perceptions of cultural appropriation. Next, a series of studies demons…
Consumer Trust
Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer's trust and the…
Fast Fashion Consumption Signals Low Self-Control
The fast fashion business model has three defining characteristics: high trendiness, high disposability, and unsustainable practices. These characteristics collectively suggest that consumers of fast fashion brands have a short-term focus, which evokes the perception that they lack self-control. A ChatGPT study and six experiments (five preregistered) provide convergent evidence for the effect of fast fashion consumption on perceived self-control…
A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications
In recent years, firms’ depictions of some historically underrepresented identities (HUIs) in marketing communications have elicited backlash, while depictions of other HUIs have been more broadly accepted. The present work develops a framework to explain when and why these divergent responses occur. We propose that, while liberals respond positively to the depiction of all HUIs due to their prioritization of the Fairness moral foundation, conser…
Psychology (13 obras) · Cultural Differences and Values (11 obras) · Social Psychology (11 obras) · Social and Intergroup Psychology (8 obras) · Sociology (8 obras) · Consumer Behavior in Brand Consumption and Identification (7 obras) · Political science (7 obras) · Business (6 obras) · Advertising (5 obras) · Social Psychology (5 obras)