Jean‐Pierre H Dubé
Biographic Data
| ID | 10330642 |
|---|---|
| NAME | Jean‐Pierre H Dubé |
| GIVEN NAMES | Jean‐Pierre H |
| FAMILY NAME | Dubé |
| SIGNATURE | DUBÉ J P H |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 1 |
Brand History, Geography, and the Persistence of Brand Shares
We document evidence of a persistent "early entry" advantage for brands in 34 consumer packaged goods industries across the 50 largest U.S. cities. Current market shares are higher in markets closest to a brand's historic city of origin than in those farthest. For six industries, we know the order of entry among the top brands in each of the markets. We find an early entry effect on a brand's current market share and perceived quality across U.S.…
Brand History, Geography, and the Persistence of Brand Shares
We document evidence of a persistent "early entry" advantage for brands in 34 consumer packaged goods industries across the 50 largest U.S. cities. Current market shares are higher in markets closest to a brand's historic city of origin than in those farthest. For six industries, we know the order of entry among the top brands in each of the markets. We find an early entry effect on a brand's current market share and perceived quality across U.S.…
Brand History, Geography, and the Persistence of Brand Shares
We document evidence of a persistent "early entry" advantage for brands in 34 consumer packaged goods industries across the 50 largest U.S. cities. Current market shares are higher in markets closest to a brand's historic city of origin than in those farthest. For six industries, we know the order of entry among the top brands in each of the markets. We find an early entry effect on a brand's current market share and perceived quality across U.S.…
Advertising (1 works) · Brand names (1 works) · Business (1 works) · Consumer Market Behavior and Pricing (1 works) · Economic and Environmental Valuation (1 works) · Economics of Agriculture and Food Markets (1 works) · Mail order (1 works) · Market share (1 works) · Marketing (1 works) · Marketing (1 works)