Bradley T Shapiro
Biographic Data
| ID | 10330834 |
|---|---|
| NAME | Bradley T Shapiro |
| GIVEN NAMES | Bradley T |
| FAMILY NAME | Shapiro |
| SIGNATURE | SHAPIRO B T |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Exploiting the discontinuity in advertising along the borders of television markets, I estimate that television advertising of prescription antidepressants exhibits significant positive spillovers on rivals’ demand. I apply this identification in a demand model, where estimated parameters indicate significant and persistent spillovers driven by market expansion. Using the demand estimates to calibrate a stylized supply model, I explore the conseq…
Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Exploiting the discontinuity in advertising along the borders of television markets, I estimate that television advertising of prescription antidepressants exhibits significant positive spillovers on rivals’ demand. I apply this identification in a demand model, where estimated parameters indicate significant and persistent spillovers driven by market expansion. Using the demand estimates to calibrate a stylized supply model, I explore the conseq…
Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Exploiting the discontinuity in advertising along the borders of television markets, I estimate that television advertising of prescription antidepressants exhibits significant positive spillovers on rivals’ demand. I apply this identification in a demand model, where estimated parameters indicate significant and persistent spillovers driven by market expansion. Using the demand estimates to calibrate a stylized supply model, I explore the conseq…
Advertising (1 works) · Benchmark (surveying (1 works) · Business (1 works) · Commerce (1 works) · Consumer Market Behavior and Pricing (1 works) · Digital Platforms and Economics (1 works) · Econometrics (1 works) · Economics (1 works) · Identification (biology (1 works) · Macroeconomics (1 works)