Sandro Castaldo
Biographic Data
| ID | 10371534 |
|---|---|
| NAME | Sandro Castaldo |
| GIVEN NAMES | Sandro |
| FAMILY NAME | Castaldo |
| SIGNATURE | CASTALDO S |
| AFFILIATIONS | Bocconi University |
| ORCID | 0000-0003-0376-6821 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Balancing human and digital aspects in the retailers’ loyalty measurement
In the contemporary retail sector, characterized by high dynamism and frequent customer switching behaviors, customer loyalty represents a strategic cornerstone. The multidimensional nature of loyalty, fierce competition between alternative formats, and evolving company-customer interactions in digital and physical contexts are leading retailers to reassess their customer loyalty measurement strategies. In this evolving scenario, loyalty increasi…
No prominent works on this page.
Balancing human and digital aspects in the retailers’ loyalty measurement
In the contemporary retail sector, characterized by high dynamism and frequent customer switching behaviors, customer loyalty represents a strategic cornerstone. The multidimensional nature of loyalty, fierce competition between alternative formats, and evolving company-customer interactions in digital and physical contexts are leading retailers to reassess their customer loyalty measurement strategies. In this evolving scenario, loyalty increasi…
Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Customer churn and segmentation (1 work) · Customer Service Quality and Loyalty (1 work) · Loyalty (1 work) · Measure (data warehouse) (1 work) · The Internet (1 work)