Aurelia Nadine Mulia
Biographic Data
| ID | 10372156 |
|---|---|
| NAME | Aurelia Nadine Mulia |
| GIVEN NAMES | Aurelia Nadine |
| FAMILY NAME | Mulia |
| SIGNATURE | MULIA A N |
| AFFILIATIONS | Binus University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Green Messaging in Indonesia’s Beauty Industry
The awareness of sustainable beauty has increased in Indonesia, with local and global beauty companies’ entities incorporating eco-friendly campaigns into their social media strategies. The objective of this research is to identify what, why, and how beauty brands and sustainable communities implement these campaigns to engage consumers. Utilizing an in-depth qualitative approach, purposive sampling was used to conduct interviews with three key d…
No prominent works on this page.
Green Messaging in Indonesia’s Beauty Industry
The awareness of sustainable beauty has increased in Indonesia, with local and global beauty companies’ entities incorporating eco-friendly campaigns into their social media strategies. The objective of this research is to identify what, why, and how beauty brands and sustainable communities implement these campaigns to engage consumers. Utilizing an in-depth qualitative approach, purposive sampling was used to conduct interviews with three key d…
Beauty (1 work) · Digital Marketing and Social Media (1 work) · Environmental Sustainability in Business (1 work) · Grassroots (1 work) · Indonesian (1 work) · Marketing and Advertising Strategies (1 work) · Nonprobability sampling (1 work) · Social media (1 work) · Sustainability (1 work)