Napawan Tantivejakul
Biographic Data
| ID | 10379455 |
|---|---|
| NAME | Napawan Tantivejakul |
| GIVEN NAMES | Napawan |
| FAMILY NAME | Tantivejakul |
| SIGNATURE | TANTIVEJAKUL N |
| AFFILIATIONS | Chulalongkorn University Department of Public Relations, Faculty of Communication Arts |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The representation of Thainess, a historical journey of the Tourism Authority of Thailand's public relations (1979–2022)
Purpose To analyse the representation of Thainess in the Tourism Authority of Thailand (TAT)'s public relations campaigns targeting international audiences throughout four-decade history (1979–2022) and to examine changes in the representation throughout the period. Design/methodology/approach The study employed a narrative historical study using a qualitative content analysis to examine Thainess in the TAT's international public relations landma…
No prominent works on this page.
The representation of Thainess, a historical journey of the Tourism Authority of Thailand's public relations (1979–2022)
Purpose To analyse the representation of Thainess in the Tourism Authority of Thailand (TAT)'s public relations campaigns targeting international audiences throughout four-decade history (1979–2022) and to examine changes in the representation throughout the period. Design/methodology/approach The study employed a narrative historical study using a qualitative content analysis to examine Thainess in the TAT's international public relations landma…
Diverse Aspects of Tourism Research (1 work) · Heritage tourism (1 work) · International Student and Expatriate Challenges (1 work) · Narrative (1 work) · Public Diplomacy (1 work) · Public Relations and Crisis Communication (1 work) · Public sphere (1 work) · Tourism (1 work) · Tourism geography (1 work)