Salvador Ruiz-de-Maya
Biographic Data
| ID | 10388356 |
|---|---|
| NAME | Salvador Ruiz-de-Maya |
| GIVEN NAMES | Salvador |
| FAMILY NAME | Ruiz-de-Maya |
| SIGNATURE | RUIZ-DE-MAYA S |
| AFFILIATIONS | Universidad de Murcia |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Who should communicate CSR activities to consumers? NGO partnership and company CSR reputation as determinants
Purpose In the evolving landscape of digital communication, social media is an essential platform for companies to disseminate their corporate social responsibility (CSR) activities. These interactive media also allow other stakeholders, such as the beneficiaries of the CSR, to share information about the activities. Drawing on attribution theory and the source credibility model, this study aims to investigate how the source of CSR messages – cor…
No prominent works on this page.
Who should communicate CSR activities to consumers? NGO partnership and company CSR reputation as determinants
Purpose In the evolving landscape of digital communication, social media is an essential platform for companies to disseminate their corporate social responsibility (CSR) activities. These interactive media also allow other stakeholders, such as the beneficiaries of the CSR, to share information about the activities. Drawing on attribution theory and the source credibility model, this study aims to investigate how the source of CSR messages – cor…
Attribution (1 work) · Corporate social responsibility (1 work) · Corporate Social Responsibility Reporting (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work) · General partnership (1 work) · Public Relations and Crisis Communication (1 work) · Reputation (1 work) · Social media (1 work) · Source credibility (1 work)