Frederic Dreher
Biographic Data
| ID | 10388397 |
|---|---|
| NAME | Frederic Dreher |
| GIVEN NAMES | Frederic |
| FAMILY NAME | Dreher |
| SIGNATURE | DREHER F |
| AFFILIATIONS | University of Bayreuth |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Measuring the effects of engagement in online brand communities on sustainable brand perception along the triple bottom line
Purpose This study aims to investigate the extent to which customer engagement in online brand communities (OBCs) influences brand perception, focusing on its social, ecological and economic dimension. This study centers on adidas’ brand TERREX and is guided by the three P’s of people, planet and profit. Design/methodology/approach A covariance-based structural equation model was used measuring engagement through five different touchpoints of int…
No prominent works on this page.
Measuring the effects of engagement in online brand communities on sustainable brand perception along the triple bottom line
Purpose This study aims to investigate the extent to which customer engagement in online brand communities (OBCs) influences brand perception, focusing on its social, ecological and economic dimension. This study centers on adidas’ brand TERREX and is guided by the three P’s of people, planet and profit. Design/methodology/approach A covariance-based structural equation model was used measuring engagement through five different touchpoints of int…
Brand awareness (1 work) · Brand Community (1 work) · Brand Engagement (1 work) · Brand management (1 work) · Corporate branding (1 work) · Corporate Social Responsibility Reporting (1 work) · Customer engagement (1 work) · Digital Marketing and Social Media (1 work) · Environmental Sustainability in Business (1 work) · Perception (1 work)