Leila Toledo Martinho
Biographic Data
| ID | 10388798 |
|---|---|
| NAME | Leila Toledo Martinho |
| GIVEN NAMES | Leila Toledo |
| FAMILY NAME | Martinho |
| SIGNATURE | MARTINHO L T |
| AFFILIATIONS | Pontifícia Universidade Católica do Rio de Janeiro |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Smart city branding in Latin America
Purpose This study aims to examine how smart city attributes are perceived by visitors and represented in the official digital communication of ten Latin American cities. It investigates how city branding, smart city strategies and smart tourism intersect through digital media. Design/methodology/approach Adopting a layered mixed-methods design, this research combines a 2022 survey on visitor perceptions with a qualitative analysis of digital com…
No prominent works on this page.
Smart city branding in Latin America
Purpose This study aims to examine how smart city attributes are perceived by visitors and represented in the official digital communication of ten Latin American cities. It investigates how city branding, smart city strategies and smart tourism intersect through digital media. Design/methodology/approach Adopting a layered mixed-methods design, this research combines a 2022 survey on visitor perceptions with a qualitative analysis of digital com…
Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · License (1 works) · Metropolitan area (1 works) · Narrative (1 works) · Perception (1 works) · Smart Cities and Technologies (1 works) · Smart city (1 works) · Stakeholder (1 works) · Tourism (1 works)