Olga Martin-Moreno
Biographic Data
| ID | 10394334 |
|---|---|
| NAME | Olga Martin-Moreno |
| GIVEN NAMES | Olga |
| FAMILY NAME | Martin-Moreno |
| SIGNATURE | MARTIN-MORENO O |
| AFFILIATIONS | Escuela Superior Politecnica del Litoral |
| ORCID | 0000-0001-9106-359X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Adoption of AI-powered E-commerce applications
Artificial intelligence increasingly shapes digital commerce by embedding intelligent functionalities within online platforms. This study investigates consumer adoption of AI-powered e-commerce applications in Ecuador through an extended Technology Acceptance Model framework and structural equation modeling. The findings indicate that social influence and trust primarily operate through perceived ease of use, which subsequently enhances perceived…
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Adoption of AI-powered E-commerce applications
Artificial intelligence increasingly shapes digital commerce by embedding intelligent functionalities within online platforms. This study investigates consumer adoption of AI-powered e-commerce applications in Ecuador through an extended Technology Acceptance Model framework and structural equation modeling. The findings indicate that social influence and trust primarily operate through perceived ease of use, which subsequently enhances perceived…
AI in Service Interactions (1 work) · Consumer behaviour (1 work) · Digital Marketing and Social Media (1 work) · Perception (1 work) · Social commerce (1 work) · Social influence (1 work) · Structural equation modeling (1 work) · Technology Acceptance Model (1 work) · Technology Adoption and User Behaviour (1 work) · Usability (1 work)