Chitra Muthusamy
Biographic Data
| ID | 10395244 |
|---|---|
| NAME | Chitra Muthusamy |
| GIVEN NAMES | Chitra |
| FAMILY NAME | Muthusamy |
| SIGNATURE | MUTHUSAMY C |
| AFFILIATIONS | Tunku Abdul Rahman University of Management and Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Effective green advertising communication
Purpose This study aims to investigate the effect of message credibility on attitude towards green products, green brand image and green trust; the effect of attitude towards green products, green brand image and green trust on green purchase intention; and the mediating effect of attitude towards green products, green brand image and green trust on the relationship between message credibility and green purchase intention by applying the stimulus…
No prominent works on this page.
Effective green advertising communication
Purpose This study aims to investigate the effect of message credibility on attitude towards green products, green brand image and green trust; the effect of attitude towards green products, green brand image and green trust on green purchase intention; and the mediating effect of attitude towards green products, green brand image and green trust on the relationship between message credibility and green purchase intention by applying the stimulus…
Brand Image (1 work) · Corporate Social Responsibility Reporting (1 work) · Credibility (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Green Marketing (1 work) · Nonprobability sampling (1 work) · Population (1 work) · Survey methodology (1 work)