Payal S Kapoor
Biographic Data
| ID | 10399038 |
|---|---|
| NAME | Payal S Kapoor |
| GIVEN NAMES | Payal S |
| FAMILY NAME | Kapoor |
| SIGNATURE | KAPOOR P S |
| AFFILIATIONS | Management Development Institute Gurgaon Department of Marketing, , Gurgaon |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Destination sustainability communication
Purpose The purpose of this study is to examine how destination sustainability communication (DSC), message frames (positive or negative) and travelers’ emotions affect social media engagement (SME) and visit intentions. This study also investigates the moderating role of message source types – destination management offices (DMOs) or greenfluencers. Design/methodology/approach Two studies used an experimental design. Study 1 examined the relatio…
No prominent works on this page.
Destination sustainability communication
Purpose The purpose of this study is to examine how destination sustainability communication (DSC), message frames (positive or negative) and travelers’ emotions affect social media engagement (SME) and visit intentions. This study also investigates the moderating role of message source types – destination management offices (DMOs) or greenfluencers. Design/methodology/approach Two studies used an experimental design. Study 1 examined the relatio…
Destinations (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Environmental Sustainability in Business (1 work) · Interpersonal communication (1 work) · Shame (1 work) · Social media (1 work) · Sustainability (1 work)