Sylvia Seo Eun Chang
Biographic Data
| ID | 10430120 |
|---|---|
| NAME | Sylvia Seo Eun Chang |
| GIVEN NAMES | Sylvia Seo Eun |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG S S E |
| AFFILIATIONS | Shidler College of Business University of Hawaiʻi at Mānoa Honolulu Hawaii USA |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
On seeing the self as a scarce resource
Despite the growing interest in studying the psychology of scarcity and its effect on consumers, little research has investigated whether the effect of resource scarcity depends on the type of scarce resource. Across six studies, we identify the distinct psychological and decision‐making consequences of two types of resource scarcity: time and money. We hypothesize that time and money scarcity can differentially influence consumer preferences by …
No prominent works on this page.
On seeing the self as a scarce resource
Despite the growing interest in studying the psychology of scarcity and its effect on consumers, little research has investigated whether the effect of resource scarcity depends on the type of scarce resource. Across six studies, we identify the distinct psychological and decision‐making consequences of two types of resource scarcity: time and money. We hypothesize that time and money scarcity can differentially influence consumer preferences by …
Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Decision-Making and Behavioral Economics (1 work) · Economics (1 work) · Microeconomics (1 work) · Natural resource economics (1 work) · Psychological Well-being and Life Satisfaction (1 work) · Psychology (1 work) · Resource (disambiguation (1 work) · Resource scarcity (1 work)