Oana-Maria Bîrlea
Biographic Data
| ID | 10484178 |
|---|---|
| NAME | Oana-Maria Bîrlea |
| GIVEN NAMES | Oana-Maria |
| FAMILY NAME | Bîrlea |
| SIGNATURE | BÎRLEA O |
| ORCID | 0009-0006-5869-5070 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Soft Power
The article addresses the ways in which soft power is used in Japanese advertising, both domestic and abroad. After the challenges brought by the end of World War II, Japan finds as a means of recovery the export of a new type of culture, focused on values different from the traditional ones and regains its place through cultural diplomacy (soft power). Having as a starting point this shift from hard (coercive approach) to soft power (persuasive …
No prominent works on this page.
Soft Power
The article addresses the ways in which soft power is used in Japanese advertising, both domestic and abroad. After the challenges brought by the end of World War II, Japan finds as a means of recovery the export of a new type of culture, focused on values different from the traditional ones and regains its place through cultural diplomacy (soft power). Having as a starting point this shift from hard (coercive approach) to soft power (persuasive …
Advertising (1 work) · Asian Culture and Media Studies (1 work) · Business (1 work) · China (1 work) · Japanese History and Culture (1 work) · Law (1 work) · Physics (1 work) · Political science (1 work) · Soft power (1 work)