Pierre Chandon
Biographic Data
| ID | 105221 |
|---|---|
| NAME | Pierre Chandon |
| GIVEN NAMES | Pierre |
| FAMILY NAME | Chandon |
| SIGNATURE | CHANDON P |
| AFFILIATIONS | INSEAD |
| ORCID | 0000-0002-1887-1985 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 173 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 7 |
More value from less food? Effects of epicurean labeling on moderate eating in the United States and in France
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
The effectiveness of healthy eating nudges in field settings increases as they shift from focusing on influencing cognition to affect to behavior.
Portion size selection in children: Effect of sensory imagery for snacks varying in energy density
Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges
Which healthy eating nudges work best? A meta-analysis of field experiments
Pleasure as an ally of healthy eating? Contrasting visceral and Epicurean eating pleasure and their association with portion size preferences and wellbeing
In the eye of the beholder: Visual biases in package and portion size perceptions
The interplay of health claims and taste importance on food consumption and self-reported satiety
Does food marketing need to make us fat? A review and solutions
Food marketing is often singled out as the leading cause of the obesity epidemic. The present review examines current food marketing practices to determine how exactly they may be influencing food intake, and how food marketers could meet their business objectives while helping people eat healthier. Particular attention is paid to the insights provided by recently published studies in the areas of marketing and consumer research, and those insigh…
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
Does asking people about their future behavior increase or decrease the likelihood that they will repeat their past behavior? In two laboratory and two field experiments, we find that behavior prediction strengthens behavior repetition, making people more likely to do what they normally do, when personal norms regarding engaging in a behavior are weak or not easily accessible. However, when personal norms are strong or made accessible at the time…
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they ha…
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the caloric content of main dishes and to choose higher-calorie side dishes, drinks, or desserts when fast-food restaurants claim to be healthy (e.g., Subway) compared to when they do not (e.g., McDonald's). We also find that the effect of these health halos can be eliminated by simply asking people to cons…
Can “Low-Fat” Nutrition Labels Lead to Obesity?
In this era of increasing obesity and increasing threats of legislation and regulation of food marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims may influence food consumption. The authors develop and test a framework that contends that low-fat nutrition labels increase food intake by (1) increasing perceptions of the appropriate serving size and (2) decreasing consumption guilt. Three studies show that …
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior, a phenomenon called “self-generated validity.” In this research, the authors develop a latent model of the reactive effects of measurement that is applicable to intentions, attitude, or satisfaction data, and they show that this model can be estimat…
The Short- and Long-Term Effects of Measuring Intent to Repurchase
We compare the incidence, timing, and profitability of repeated online grocery purchases made by a cohort of consumers whose purchase intentions were measured with those of similar consumers whose intentions were not measured. We find that measuring intentions increases the likelihood of repeat purchase incidence and shortens the time until the first repeat purchase but that these two mere-measurement effects decay rapidly after 3 mo. Still, we f…
A Benefit Congruency Framework of Sales Promotion Effectiveness
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies, the authors find that monetary and nonmonetary promotions provide consumers with different levels of three…
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the caloric content of main dishes and to choose higher-calorie side dishes, drinks, or desserts when fast-food restaurants claim to be healthy (e.g., Subway) compared to when they do not (e.g., McDonald's). We also find that the effect of these health halos can be eliminated by simply asking people to cons…
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they ha…
Pleasure as an ally of healthy eating? Contrasting visceral and Epicurean eating pleasure and their association with portion size preferences and wellbeing
Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges
The Short- and Long-Term Effects of Measuring Intent to Repurchase
We compare the incidence, timing, and profitability of repeated online grocery purchases made by a cohort of consumers whose purchase intentions were measured with those of similar consumers whose intentions were not measured. We find that measuring intentions increases the likelihood of repeat purchase incidence and shortens the time until the first repeat purchase but that these two mere-measurement effects decay rapidly after 3 mo. Still, we f…
The interplay of health claims and taste importance on food consumption and self-reported satiety
In the eye of the beholder: Visual biases in package and portion size perceptions
Which healthy eating nudges work best? A meta-analysis of field experiments
Portion size selection in children: Effect of sensory imagery for snacks varying in energy density
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
Does asking people about their future behavior increase or decrease the likelihood that they will repeat their past behavior? In two laboratory and two field experiments, we find that behavior prediction strengthens behavior repetition, making people more likely to do what they normally do, when personal norms regarding engaging in a behavior are weak or not easily accessible. However, when personal norms are strong or made accessible at the time…
A Benefit Congruency Framework of Sales Promotion Effectiveness
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies, the authors find that monetary and nonmonetary promotions provide consumers with different levels of three…
The Short- and Long-Term Effects of Measuring Intent to Repurchase
We compare the incidence, timing, and profitability of repeated online grocery purchases made by a cohort of consumers whose purchase intentions were measured with those of similar consumers whose intentions were not measured. We find that measuring intentions increases the likelihood of repeat purchase incidence and shortens the time until the first repeat purchase but that these two mere-measurement effects decay rapidly after 3 mo. Still, we f…
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior, a phenomenon called “self-generated validity.” In this research, the authors develop a latent model of the reactive effects of measurement that is applicable to intentions, attitude, or satisfaction data, and they show that this model can be estimat…
Can “Low-Fat” Nutrition Labels Lead to Obesity?
In this era of increasing obesity and increasing threats of legislation and regulation of food marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims may influence food consumption. The authors develop and test a framework that contends that low-fat nutrition labels increase food intake by (1) increasing perceptions of the appropriate serving size and (2) decreasing consumption guilt. Three studies show that …
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the caloric content of main dishes and to choose higher-calorie side dishes, drinks, or desserts when fast-food restaurants claim to be healthy (e.g., Subway) compared to when they do not (e.g., McDonald's). We also find that the effect of these health halos can be eliminated by simply asking people to cons…
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
Does asking people about their future behavior increase or decrease the likelihood that they will repeat their past behavior? In two laboratory and two field experiments, we find that behavior prediction strengthens behavior repetition, making people more likely to do what they normally do, when personal norms regarding engaging in a behavior are weak or not easily accessible. However, when personal norms are strong or made accessible at the time…
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they ha…
Does food marketing need to make us fat? A review and solutions
Food marketing is often singled out as the leading cause of the obesity epidemic. The present review examines current food marketing practices to determine how exactly they may be influencing food intake, and how food marketers could meet their business objectives while helping people eat healthier. Particular attention is paid to the insights provided by recently published studies in the areas of marketing and consumer research, and those insigh…
The interplay of health claims and taste importance on food consumption and self-reported satiety
Pleasure as an ally of healthy eating? Contrasting visceral and Epicurean eating pleasure and their association with portion size preferences and wellbeing
In the eye of the beholder: Visual biases in package and portion size perceptions
Which healthy eating nudges work best? A meta-analysis of field experiments
Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
The effectiveness of healthy eating nudges in field settings increases as they shift from focusing on influencing cognition to affect to behavior.
Portion size selection in children: Effect of sensory imagery for snacks varying in energy density
More value from less food? Effects of epicurean labeling on moderate eating in the United States and in France
Psychology (11 works) · Business (8 works) · Economics (7 works) · Medicine (7 works) · Social Psychology (7 works) · Consumer Attitudes and Food Labeling (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Marketing (5 works) · Mathematics (5 works) · Obesity, Physical Activity, Diet (5 works)