M Mercedes Galan-Ladero
Biographic Data
| ID | 10526664 |
|---|---|
| NAME | M Mercedes Galan-Ladero |
| GIVEN NAMES | M Mercedes |
| FAMILY NAME | Galan-Ladero |
| SIGNATURE | GALAN-LADERO M M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Does the Product Type Influence on Attitudes Toward Cause-Related Marketing
Many variables can influence consumer's purchase behavior in general, and attitudes towards Cause-Related Marketing (CRM) in particular. In this study, our aim is to analyze the possible relationship between attitudes toward CRM and purchase intention according to the product type involved in a CRM campaign. We analyzed a sample of 456 consumers and performed a correlation analysis. Results show there are significant positive relationships betwee…
No prominent works on this page.
Does the Product Type Influence on Attitudes Toward Cause-Related Marketing
Many variables can influence consumer's purchase behavior in general, and attitudes towards Cause-Related Marketing (CRM) in particular. In this study, our aim is to analyze the possible relationship between attitudes toward CRM and purchase intention according to the product type involved in a CRM campaign. We analyzed a sample of 456 consumers and performed a correlation analysis. Results show there are significant positive relationships betwee…
Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Mathematics (1 work) · Product (mathematics (1 work) · Product type (1 work)