Nour El Houda Ben Amor
Biographic Data
| ID | 1054473 |
|---|---|
| NAME | Nour El Houda Ben Amor |
| GIVEN NAMES | Nour El Houda Ben |
| FAMILY NAME | Amor |
| SIGNATURE | BEN AMOR N H |
| AFFILIATIONS | University of Kairouan |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Do Millennials' Motives for Using Snapchat Influence the Effectiveness of Snap Ads
While the social media app Snapchat has increasingly attracted the attention of millennials around the world, there is limited empirical research dealing with Snapchat marketing. For businesses, it is imperative to know how effective Snap Ads are at reaching millennials. Based on the uses and gratifications theory (UGT), this study aims to fill this research gap by identifying millennials' motives for using Snapchat and analyzing how they affect …
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Do Millennials' Motives for Using Snapchat Influence the Effectiveness of Snap Ads
While the social media app Snapchat has increasingly attracted the attention of millennials around the world, there is limited empirical research dealing with Snapchat marketing. For businesses, it is imperative to know how effective Snap Ads are at reaching millennials. Based on the uses and gratifications theory (UGT), this study aims to fill this research gap by identifying millennials' motives for using Snapchat and analyzing how they affect …
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Entertainment (1 work) · Gratification (1 work) · Impact of Technology on Adolescents (1 work) · Marketing (1 work) · Political science (1 work) · Psychology (1 work)