The Anh Phan
Biographic Data
| ID | 1058220 |
|---|---|
| NAME | The Anh Phan |
| GIVEN NAMES | The Anh |
| FAMILY NAME | Phan |
| SIGNATURE | PHAN T A |
| AFFILIATIONS | Eastern International University |
| ORCID | 0000-0003-4782-5723 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Travel bloggers, responsible tourism, and sustainable mobility
In Vietnam, social media influencers shape public engagement with sustainable consumption and travel. This study examined whether travel influencers can promote sustainable transportation products, specifically electric cars. A survey of 1,365 participants compared travel bloggers, lifestyle bloggers, and brand-generated posts. Travel influencers showed higher congruence with sustainable mobility messages. They also mitigated post scepticism more…
Corporate Claims and Stakeholder Doubts
This study explores the evolution of corporate social responsibility (CSR) and the growing skepticism surrounding its practices through a bibliometric analysis spanning three distinct periods: 1994–2011, 2012–2018, and 2019–2024. Utilizing the Bibliometrix R package, the research examines 1,561 CSR-related articles and 1,077 articles addressing CSR skepticism, focusing on publication trends, influential contributors, and thematic clusters. The fi…
Digital Dilemmas
This research delves into the intricacies of Vietnamese women’s intentions to purchase women’s health pharmaceutical products, exploring the nuanced interplay between cultural norms, digital information sources, and social influences within a collectivist society. This research employs a survey-based approach to understand Vietnamese women’s purchase intentions regarding health pharmaceutical products. By examining the multifaceted interplay betw…
Live Influence
This study examines the evolving dynamics of healthcare livestreaming on digital platforms, specifically focusing on its impact on audience engagement and the credibility of medical professionals. By integrating the Source Credibility Model (SCM) with observational learning and digital influence theories, this research provides a nuanced understanding of how real-time interactivity and cultural norms in Vietnam shape consumer trust and behavior i…
Business Communication’s Role in Green Marketing
This study examines the willingness to pay (WTP) for green products among Vietnamese Generation Z, focusing on environmental concern, eco-literacy, perceived consumer effectiveness, and greenwashing. A survey of 272 university students in Vietnam shows that environmental concern and perceived consumer effectiveness significantly influence WTP. However, eco-literacy, green future estimation, perceived benefits, and quality do not have significant …
A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior
This cross-cultural study investigates the differential effects of message framing techniques in promoting fair-trade consumption between Eastern and Western cultures. A total of 414 Vietnamese participants from Vietnam and 342 American participants recruited through Amazon Mechanical Turk were randomly assigned to two message framing conditions. It emphasizes the interconnected nature of fair-trade consumption behavior, influenced by message fra…
Young Adults' Anti-Consumption Tendencies toward Organic Foods in Vietnam
This study aims to shed light on the determinants of organic food purchase intention in Vietnam. It provides novel insights by demonstrating that perceived value and perceived quality significantly influence purchase intention, while price does not. Moreover, the study unravels the critical mediating role of self-efficacy between price, perceived value, perceived quality, and purchase intention. These findings carry significant implications for m…
No prominent works on this page.
A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior
This cross-cultural study investigates the differential effects of message framing techniques in promoting fair-trade consumption between Eastern and Western cultures. A total of 414 Vietnamese participants from Vietnam and 342 American participants recruited through Amazon Mechanical Turk were randomly assigned to two message framing conditions. It emphasizes the interconnected nature of fair-trade consumption behavior, influenced by message fra…
Young Adults' Anti-Consumption Tendencies toward Organic Foods in Vietnam
This study aims to shed light on the determinants of organic food purchase intention in Vietnam. It provides novel insights by demonstrating that perceived value and perceived quality significantly influence purchase intention, while price does not. Moreover, the study unravels the critical mediating role of self-efficacy between price, perceived value, perceived quality, and purchase intention. These findings carry significant implications for m…
Business Communication’s Role in Green Marketing
This study examines the willingness to pay (WTP) for green products among Vietnamese Generation Z, focusing on environmental concern, eco-literacy, perceived consumer effectiveness, and greenwashing. A survey of 272 university students in Vietnam shows that environmental concern and perceived consumer effectiveness significantly influence WTP. However, eco-literacy, green future estimation, perceived benefits, and quality do not have significant …
Travel bloggers, responsible tourism, and sustainable mobility
In Vietnam, social media influencers shape public engagement with sustainable consumption and travel. This study examined whether travel influencers can promote sustainable transportation products, specifically electric cars. A survey of 1,365 participants compared travel bloggers, lifestyle bloggers, and brand-generated posts. Travel influencers showed higher congruence with sustainable mobility messages. They also mitigated post scepticism more…
Corporate Claims and Stakeholder Doubts
This study explores the evolution of corporate social responsibility (CSR) and the growing skepticism surrounding its practices through a bibliometric analysis spanning three distinct periods: 1994–2011, 2012–2018, and 2019–2024. Utilizing the Bibliometrix R package, the research examines 1,561 CSR-related articles and 1,077 articles addressing CSR skepticism, focusing on publication trends, influential contributors, and thematic clusters. The fi…
Digital Dilemmas
This research delves into the intricacies of Vietnamese women’s intentions to purchase women’s health pharmaceutical products, exploring the nuanced interplay between cultural norms, digital information sources, and social influences within a collectivist society. This research employs a survey-based approach to understand Vietnamese women’s purchase intentions regarding health pharmaceutical products. By examining the multifaceted interplay betw…
Live Influence
This study examines the evolving dynamics of healthcare livestreaming on digital platforms, specifically focusing on its impact on audience engagement and the credibility of medical professionals. By integrating the Source Credibility Model (SCM) with observational learning and digital influence theories, this research provides a nuanced understanding of how real-time interactivity and cultural norms in Vietnam shape consumer trust and behavior i…
Business (5 works) · Environmental Sustainability in Business (4 works) · Advertising (3 works) · Digital Marketing and Social Media (3 works) · Political science (3 works) · Psychology (3 works) · Public relations (3 works) · Vietnamese (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Corporate social responsibility (2 works)