Tatiana Fajardo
Biographic Data
| ID | 10587248 |
|---|---|
| NAME | Tatiana Fajardo |
| GIVEN NAMES | Tatiana |
| FAMILY NAME | Fajardo |
| SIGNATURE | FAJARDO T |
| AFFILIATIONS | Florida State University |
| ORCID | 0000-0002-6210-9234 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, this research focuses on a common and yet little studied brand design element: logo frames. The authors propose that a logo frame may be perceived as either protecting or confining, depending on the level of risk associated with a purchase. A high p…
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, this research focuses on a common and yet little studied brand design element: logo frames. The authors propose that a logo frame may be perceived as either protecting or confining, depending on the level of risk associated with a purchase. A high p…
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, this research focuses on a common and yet little studied brand design element: logo frames. The authors propose that a logo frame may be perceived as either protecting or confining, depending on the level of risk associated with a purchase. A high p…
Advertising (1 works) · Aesthetics (1 works) · Association (psychology) (1 works) · Business (1 works) · Cognitive psychology (1 works) · Color perception and design (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumption (sociology) (1 works) · Cultural Differences and Values (1 works)