Juliana Jaboinski
Biographic Data
| ID | 10628186 |
|---|---|
| NAME | Juliana Jaboinski |
| GIVEN NAMES | Juliana |
| FAMILY NAME | Jaboinski |
| SIGNATURE | JABOINSKI J |
| AFFILIATIONS | Universidade Federal do Rio Grande do Sul |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
It is pleasant and heavy: Convergence of visual contents in tobacco, alcohol and food marketing in Brazil
The tactical use of visuoperceptual content in marketing may encourage impulsive consumption of unhealthy products. In this study, the application of visuoperceptual content was compared in advertisements used by industries of tobacco, alcohol and food. The aim was to ascertain whether similarities exist in the strategies used as variables for the selection of commercial stimuli, such as color, position and size. Scion Image and Corel Draw Graphi…
No prominent works on this page.
It is pleasant and heavy: Convergence of visual contents in tobacco, alcohol and food marketing in Brazil
The tactical use of visuoperceptual content in marketing may encourage impulsive consumption of unhealthy products. In this study, the application of visuoperceptual content was compared in advertisements used by industries of tobacco, alcohol and food. The aim was to ascertain whether similarities exist in the strategies used as variables for the selection of commercial stimuli, such as color, position and size. Scion Image and Corel Draw Graphi…
Advertising (1 works) · Business (1 works) · Color perception and design (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Feeling (1 works) · Marketing (1 works) · Psychology (1 works) · Sample (material) (1 works) · Social Psychology (1 works)