Yoori Chae
Biographic Data
| ID | 10637733 |
|---|---|
| NAME | Yoori Chae |
| GIVEN NAMES | Yoori |
| FAMILY NAME | Chae |
| SIGNATURE | CHAE Y |
| AFFILIATIONS | University of Minnesota System |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
Fashion brands and gay/lesbian-inclusive advertising in the USA
Within the United States general attitudes towards gays and lesbians (GL) are rapidly undergoing change. Several researchers have previously documented that heterosexual consumers respond negatively to advertisements featuring same-sex couples. At this critical juncture, it is important to reexamine consumer response to fashion advertisements featuring GL images. Using a small qualitative study (n = 10) and an experiment (n = 202) our research pu…
No prominent works on this page.
Fashion brands and gay/lesbian-inclusive advertising in the USA
Within the United States general attitudes towards gays and lesbians (GL) are rapidly undergoing change. Several researchers have previously documented that heterosexual consumers respond negatively to advertisements featuring same-sex couples. At this critical juncture, it is important to reexamine consumer response to fashion advertisements featuring GL images. Using a small qualitative study (n = 10) and an experiment (n = 202) our research pu…
Advertising (1 work) · Attractiveness (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Lesbian (1 work) · LGBTQ Health, Identity, and Policy (1 work) · Media, Gender, and Advertising (1 work) · Optimal distinctiveness theory (1 work) · Psychology (1 work) · Sexual orientation (1 work)