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Vu Thi Phuong Quynh

Biographic Data

ID10639792
NAMEVu Thi Phuong Quynh
GIVEN NAMESVu Thi Phuong
FAMILY NAMEQuynh
SIGNATUREQUYNH V T P
AFFILIATIONSUniversity of Languages and International Studies
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2023
H-INDEX0
  • Male Representation in Super Bowl Commercials 2019

    Open Access•Vu Thi Phuong Quynh•ARTICLE•VNU Journal of Foreign Studies•2023

    Gender, especially female, representation in advertising has been extensively studied in recent decades; however, few studies have looked into male representation in the current media landscape. This article presents a multimodal critical discourse analysis (CDA) study on the contemporary depiction of men in Super Bowl commercials. Focusing on 57 advertisements aired during Super Bowl 2019, the research finds that male representation in TV advert…

  • The Construction and Performance of Youth Identity Through Rap

    Open Access•Nguyen Thi Ngoc Mai, Nguyen Thi Hong Ngoc et al.•ARTICLE•VNU Journal of Foreign Studies•2021

    This research is placed within a critical discourse analysis perspective that assumes an entangled relationship between discourse and its underlying social meanings. In recent times, rap has gained a stable position in mainstream media, and along with it comes the appearance of vibrant youth subculture onto the screen. Rap music makes it possible for people to tell their stories and others’, as well as take on a persona or an alter ego (Sciullo, …

No prominent works on this page.

  • The Construction and Performance of Youth Identity Through Rap

    Open Access•Nguyen Thi Ngoc Mai, Nguyen Thi Hong Ngoc et al.•ARTICLE•VNU Journal of Foreign Studies•2021

    This research is placed within a critical discourse analysis perspective that assumes an entangled relationship between discourse and its underlying social meanings. In recent times, rap has gained a stable position in mainstream media, and along with it comes the appearance of vibrant youth subculture onto the screen. Rap music makes it possible for people to tell their stories and others’, as well as take on a persona or an alter ego (Sciullo, …

  • Male Representation in Super Bowl Commercials 2019

    Open Access•Vu Thi Phuong Quynh•ARTICLE•VNU Journal of Foreign Studies•2023

    Gender, especially female, representation in advertising has been extensively studied in recent decades; however, few studies have looked into male representation in the current media landscape. This article presents a multimodal critical discourse analysis (CDA) study on the contemporary depiction of men in Super Bowl commercials. Focusing on 57 advertisements aired during Super Bowl 2019, the research finds that male representation in TV advert…

Political science (2 works) · Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Business (1 work) · Computer Science (1 work) · Digital Games and Media (1 work) · Gender Studies (1 work) · Humanities (1 work) · Identity (music) (1 work)

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