Faiq Defiandry
Biographic Data
| ID | 10640691 |
|---|---|
| NAME | Faiq Defiandry |
| GIVEN NAMES | Faiq |
| FAMILY NAME | Defiandry |
| SIGNATURE | DEFIANDRY F |
| AFFILIATIONS | Carnegie Mellon University Qatar |
| ORCID | 0000-0001-9330-3825 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Social Commerce Adoption
The mass diffusion of social media has enabled new commercial models in retailing. It heralded the emergence of social commerce, with consumers and retailers interacting and transacting through a multitude of social media. While the organizational benefits of such interactions have attracted much attention, little is known about the consumers’ motives. In addressing this limitation, a theoretical model was developed, extending the UTAUT2 framewor…
No prominent works on this page.
Social Commerce Adoption
The mass diffusion of social media has enabled new commercial models in retailing. It heralded the emergence of social commerce, with consumers and retailers interacting and transacting through a multitude of social media. While the organizational benefits of such interactions have attracted much attention, little is known about the consumers’ motives. In addressing this limitation, a theoretical model was developed, extending the UTAUT2 framewor…
Advertising (1 work) · Business (1 work) · Consumer behaviour (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Multitude (1 work) · Operationalization (1 work) · Political science (1 work) · Psychology (1 work) · Sharing Economy and Platforms (1 work)