Nimra Zia
Biographic Data
| ID | 10640705 |
|---|---|
| NAME | Nimra Zia |
| GIVEN NAMES | Nimra |
| FAMILY NAME | Zia |
| SIGNATURE | ZIA N |
| AFFILIATIONS | University of Sargodha |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Young Consumers’ Usability Preferences for Mobile and Computer Screens for Online Shopping Activities
The current research endeavors to investigate and contrast consumer usability preferences in the context of electronic commerce (e-commerce) and mobile commerce (m-commerce) using the theoretical framework of the theory of planned behavior (TPB). In order to distinguish the variations in usability preferences between e-commerce and m-commerce, a survey consisting of 37 items was administered to a sample of 213 young Chinese respondents. The surve…
No prominent works on this page.
Young Consumers’ Usability Preferences for Mobile and Computer Screens for Online Shopping Activities
The current research endeavors to investigate and contrast consumer usability preferences in the context of electronic commerce (e-commerce) and mobile commerce (m-commerce) using the theoretical framework of the theory of planned behavior (TPB). In order to distinguish the variations in usability preferences between e-commerce and m-commerce, a survey consisting of 37 items was administered to a sample of 213 young Chinese respondents. The surve…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Context (archaeology) (1 work) · Control (management) (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · E-commerce (1 work) · Human–computer interaction (1 work)