Serri Faisal
Datos Biográficos
| ID | 10640792 |
|---|---|
| NOMBRE | Serri Faisal |
| NOMBRES | Serri |
| APELLIDO | Faisal |
| FIRMA | FAISAL S |
| AFILIACIONES | Phoenix College |
| ORCID | 0000-0001-7371-9516 |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2024 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2024 |
| ÍNDICE H | 0 |
Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human Dialogue
Continuous usage behavior among millennials is crucial, yet factors influencing this behavior are not well understood. This study integrates human-computer interaction and marketing research to investigate the relationship between persuasive dialogue support (PDS), attitudinal loyalty (AL), and continuous-use intention (CI) in the context of WhatsApp. The study also examines the moderating role of four cultural dimensions: uncertainty avoidance (…
Sin obras prominentes en esta página.
Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human Dialogue
Continuous usage behavior among millennials is crucial, yet factors influencing this behavior are not well understood. This study integrates human-computer interaction and marketing research to investigate the relationship between persuasive dialogue support (PDS), attitudinal loyalty (AL), and continuous-use intention (CI) in the context of WhatsApp. The study also examines the moderating role of four cultural dimensions: uncertainty avoidance (…
Advertising (1 obras) · Business (1 obras) · Computer Science (1 obras) · Digital Marketing and Social Media (1 obras) · Focus (optics) (1 obras) · Internet privacy (1 obras) · Knowledge Management and Sharing (1 obras) · Media studies (1 obras) · Psychology (1 obras) · Sociology (1 obras)